No. 19 - 10 Jahres Ausgabe, Lech & Zürs

His sense for composition, proportions,
contrast, and silhouettes makes many of his
photographs unique works that are now –
after having been digitalised – available in
almost every format or as high-quality
photo books.
Kunst & Kultur
That desire to capture time was probably the most basic
reason why Hans Truöl started working with a camera very
early on. The son of a merchant was born in Augsburg in
1920 and he learned the art of photography at Fotohaus
Heimhuber in Sonthofen, with a proper dynasty of photographers.
Already at the beginning of the 1950s he used his
Hasselblad camera, which was all the rage at the time, to
photograph landscape and people in Lech Zürs. It was almost
an urge for him to capture everything that was new in
the region on film. A master of reportage photography and
passionate about hiking, skiing, travelling, and driving –
preferable his beloved Porsche 356 – his core topic was the
growing ski tourism which he captured in a unique way.
Thanks to the high quality of his photographs and his eye
for extraordinary motifs his works soon attracted attention
and earned him quite the reputation over night.
Life in the mountains
He captured the euphoric mood of those times – sometimes
staging, sometimes with a sure eye for nature’s aesthetics,
and always with an almost intrusive enthusiasm. Crazy,
liberated moments that would not have been possible
anywhere else. Because in Lech Zürs you were allowed to do
things you would not have been able to do at home. For the
perfect picture no path was too steep or too dangerous.
He also documented construction feats like e.g. the renovation
of hotels or the construction of the Mont-Blanc tunnel as
well as the legendary Porsche convention in Zürs and
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