No. 19 - 10 Jahres Ausgabe, Lech & Zürs

Travelling in general and flying in particular has become increasingly
simple and cheap – even if Covid has made it all a
bit more complicated again. Which meant we had summer
guests who usually only come to us in winter. But that’s an
exception. Unfortunately, the people don’t always want “just”
the same hotel. They want to see new things all the time
because travelling is supposed to be an adventure. A demographic
challenge that makes it hard to actually turn guests
into regulars. Which is where the concept of inspiration from
start to finish of the customer journey comes in again.
Sport & Freizeit
L.L. Which character traits did you take out into the
world with you from Zürs and what did you bring back
from out there?
PH.B. Interesting question. Hard work, punctuality, and all
those basic traits like humbleness and honesty are things my
parents taught me. And the whole concept of what it means
to work in the service industry. What I took away from
Formula 1 is the attitude to only call it a day when all the
work is done and to focus on the essential.
PA.B. In Zürs I definitely learned to put the guest at the
focus and to work hard. What I brought back from the world
is open-minded thinking.
L.L. During the winter season you and your family run a
ski rental service, fashion shop, and the bistro friendly
Brändle in Zürs. What is it you promise your guests?
PH.B. We don’t just focus on quality and competence, but
we also show our passion for what we do. This way it is our
hope that the guest will not only go home feeling inspired but
will also become a regular and keep coming back.
PA.B. We try to do everything so the guest leaves our house
completely amazed; both by the friendliness and the professional
competence they encountered.
L.L. You only just took your places in the family business.
What direction will the development of friendly Brändle
take in the coming years?
PH.B. It is our goal to make sure every rental ski is a friendly
Brändle ski. And it would be great if friendly Brändle were
“I suppose I can
say my luggage
really was full of
adventures and
experiences.”
“It needs to be
very clear where
the focus is.”
“They want to
see something –
because every
journey starts in
one’s head.”
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