No. 19 - 10 Jahres Ausgabe, Lech & Zürs

T.L.L. Ten years of La Loupe. A success story?
B.S. Yes, definitely – though it also depends on how you
define success for yourself. During La Loupe’s first years we
were in our mid to late 20s and not completely convinced
but still very proud to be able to publish a beautiful, all-new
print product for in Lech. Over time when the readers and
customers had connected us with the place and La Loupe
had become an established name we became more daring.
We even became courageous enough to approach celebrities
and talk them into doing an interview with us. The interview
with Niki Lauda in the autumn of 2013 really is the ultimate
example here – we really were a bit weak in the
knees there and felt like we needed to pinch ourselves afterwards.
What we see as an actual success, however,
is the fact that La Loupe has become an important companion
for many – be it before, during or even after their
holiday. For some the comfort of their own home has also
proven to be the perfect place to leaf through the beautiful
stories and restaurant tips around the Arlberg, which means
we’ve even made it into people’s living rooms.
„Als Genussmensch ist man am Arlberg mehr
als gut aufgehoben.“
“For an epicurean the Arlberg is the perfect
place.”
Georg Prieler / Winzer,
Interview Ausgabe No.11 Winter 2016
66
T.L.L. There used to be a facts & figures section. Can you
give us some La Loupe facts & figures?
B.S. La Loupe’s content has always been shaped by
influences from fashion, design, art, or music – our passions.
Much like we as a couple and as individual personalities
developed, the magazine’s style, shape, and colour constantly
changed and improved over time. The current version, for
instance, offers more space and logical structures the readers
profit from and which have been honoured with
© Foto: Hannes Friesenegger