No. 19 - 10 Jahres Ausgabe, Lech & Zürs

On social media he is celebrated as an absolute killer feature on ServusTV – already
during the first race of the season in Bahrain Philipp Brändle impressed with his technical
know-how and his razor-sharp view of the current race cars. The aerodynamics expert
from Vorarlberg, who worked on the car of long-standing World Champion Lewis
Hamilton for six years before returning to Klösterle at the end of 2019, proves he has the
touch. And that’s also what he needs to inspire the guests of tradition-steeped business
friendly Brändle in Zürs. The fact that inspiration is the key to success is nothing new to
Patrick Brändle – hotel manager and consultant and a true pro in the service industry –
and no-one knows his way around the industry better than he does. At home everywhere
in the world the globetrotter and his family followed the call back to Vorarlberg to
continue running the successful third-generation family business together with his
brother. Over time the framework conditions may have changed but the competence and
quality provided by friendly Brändle most certainly have not. Which is exactly what
guarantees long-term inspiration, an aspect the brothers want above all for their guests.
known outside of Zürs, too. As far as expanding the business
goes, we will focus on our core business for now.
PA.B. We have a very clear mission for our staff – to be
the best and fairest place to work; in every respect. And we
generally need to make sure that wherever something says
friendly Brändle on the outside it also needs to transport all
the friendly Brändle values on the inside. What I could envision
for the future would be an online shop: somewhere in
the world a hotel offers a digital ski rental service which is
backed by friendly Brändle and our competence. My focus
clearly lies on strengthening the core business, building it up
and integrating a digital rental concept to create another
pillar. As far as the culinary side goes, we want to offer casual
high-quality experiences with our team – no matter where.
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L.L. Philipp, do you, as an aerodynamics expert, have
an idea of how to bring your know-how into the ski
service business or maybe even how to develop a friendly-
Brändle ski?
PH.B. I do certainly have a lot of Formula 1 know-how.
It includes, for instance, the topic of 3D printing. I had the
vision of 3D-printed ski boots until I discovered – two
months ago – that that already exists. A ski rental service
from Tyrol started production and then stopped, for reasons I
don’t know. Two years ago, the invention was even awarded