No. 19 - 10 Jahres Ausgabe, Lech & Zürs

© Foto: Hannes Friesenegger
engl. / In December of 2011 the first edition of
La Loupe – the unusual magazine Lech Zürs
– was published. A ground-breaking moment
for a success story that has lead to one million
printed magazines and a total of 54 La Loupe
editions from Lech Zürs all the way to Sylt.
Sensitive, with an eye for detail, attractive, and
certainly unique – all this goes for the covers,
interviews, stories, and recommendations
with which La Loupe wins over its readers.
A “best of” of extraordinary personalities,
hotels, restaurants, and activities which, however,
is by no means be exhaustive. “Quite
simply: it’s about moving the beautiful things
in life into the limelight – with sensitivity and
an eye for design”, explained Benjamin and
Julia Skardarasy, the two editors, during an
award ceremony in 2020. Speaking of which:
La Loupe has won numerous design and brand
awards that have been a worthy reason to
celebrate together. Now it is time for a peek
behind the scenes. On occasion of the anniversary,
the editorial team asked the Skardarasys
for an interview during which they answered
questions on the Why, the How, and the What
behind La Loupe.
Magazin
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