No. 19 - 10 Jahres Ausgabe, Lech & Zürs

passion for trade journals which still keep him close to the
market and the industry’s trends today, he wanted to leave
his own mark in his own way – not as a hotel owner or
consultant. With me by his side taking the path towards our
own magazine was easy because as soon as one of us has
an idea the other one is immediately on board. As an art historian
I adore colours and good stories, I’ve always enjoyed
discovery tours and adventures and I’ve studied in Vienna,
New Orleans, and Beijing. Still, I never lost my roots in
Swabia and Burgenland which gave me accuracy and
enthusiasm. Neither of us enjoys walking down the trodden
path, we’d rather take a winding road and indulge along the
way – after all La Loupe is our life and more than just a
nine-to-five job. The actual name is Skardarasy’s La Loupe –
we are La Loupe and if things are a bit less colourful and
cheerful sometimes it is our name that obliges us to deliver
good quality and make our readers happy. We are best
compared to one of our editions: there is plenty of colour, a
couple of really good tips, and a lot of balance.
Magazin
T.L.L. Do you have a motto you stay true to?
J.S. It’s important to us to never stand still, to keep developing
the magazine – not necessarily with the goal of
offering the readers more and more pages with each edition,
but rather with more depth. Copying something can be
tempting, we see it all the time. And sometimes that’s hard
to avoid, but we usually prefer to let ourselves be inspired.
So, in 2015/2016 there was a turning point which was
probably caused by our six-week tour of the United States –
our honeymoon – a so-called game changer. Of course, the
trip was romantic, too, but first and foremost it taught us to
trust in ourselves and our style because we are an item – we
are the Skardarasys.
T.L.L. Interesting format, extraordinary covers, brilliant
articles – award winning, you achieved everything! How
can La Loupe keep developing?
J.S. There possibilities are endless! True, the visual aspects
are unlikely to change much in the future – recognition is very
important; but since we keep moving around between
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