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International Polar Year 2007–2008 - WMO

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688<br />

IPY 20 07–20 08<br />

A PPENDIX 10<br />

Selection of IPY Logos<br />

Compiled by David Hik<br />

From the very beginning of IPY planning there were<br />

debates about how to label and ‘brand’ this event (Box<br />

3, Chapter 1.3). In November, 2006 the Education, Outreach<br />

and Communications Subcommittee adopted<br />

the following IPY Branding Policy for consideration by<br />

the Joint Committee.<br />

IPY Branding Policy<br />

Developed by the IPY EOC Subcommittee, November<br />

2006. A recommendation for the Joint Committee.<br />

IPY, The <strong>International</strong> <strong>Polar</strong> <strong>Year</strong> 2007-2008, was<br />

established by the <strong>International</strong> Council for Science<br />

(ICSU) and World Meteorological Organisation (<strong>WMO</strong>).<br />

We define the IPY identity as the IPY logo, hexagram<br />

chart, and other associated IPY graphics found<br />

in presentations, on the web, in printed material, etc.<br />

We define IPY participants as:<br />

• Members of endorsed IPY projects<br />

• National IPY Committees<br />

• Nationally endorsed IPY activities<br />

• People involved in activities registered in the IPY<br />

Expressions of Intent database<br />

IPY <strong>2007–2008</strong><br />

official logo<br />

1. We encourage the widest possible distribution and<br />

use of IPY information and materials.<br />

2. We encourage the use of the IPY identity by all IPY<br />

participants for the promotion of IPY activities.<br />

3. We request that commercial vendors interested<br />

in using the IPY identity, negotiate an agreement<br />

with either National IPY Committees, or the IPY<br />

<strong>International</strong> Programme Office.<br />

In cases of commercial enterprises, we will generally<br />

support the proposal if it is of benefit to IPY projects<br />

that have been internationally or nationally<br />

endorsed.<br />

4. Within the array of IPY activities, there are no<br />

exclusive rights to the use of the IPY identity. As<br />

a consequence, there will not be one official IPY<br />

product (such as book, calendar, film, coin, stamp<br />

etc.).<br />

Several national committees also discussed these<br />

issues of IPY branding, but since there apparently were<br />

no problems associated with the use of the IPY logo or<br />

brand, these concerns were not formally dealt with.<br />

The evolution of the official IPY logo was described<br />

in Chapter 1.3 (Box 3). While many countries adopted<br />

their own visual identities, Norway also developed<br />

a visual profile and image bank of IPY graphics for<br />

general use. On the following page a selection of IPY<br />

national and project logos are reproduced.

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