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West Pier In April 2009, F10 Studios was approached by Brighton’s West Pier Trust to graphically restore the pier and provide visualisations that illustrated the pier in its heyday. F10’s brief was to capture the true beauty and romanticism of the much loved piece of seaside architecture as it was in 1920. Creative director Glen Bruckland said: “The first challenge was piecing together the original plans and drawings, some dating back to the 1860s. Some of these prints had not seen the light of day in years, and the job of pulling all the information together was a huge task in itself. Fortunately local structural engineering firm HOP was also able to provide several digital drawings, which assisted with the main structural modelling. In order for the images to be convincing, a high level of detail was essential. The West Pier Trust also provided plenty of reference photography from the Twenties, which was vital for adding all these details. In all it took over a month to model, with detailing going down to individual nuts and bolts.” Rachel Clark, general manager of the West Pier Trust, said: “Being able to preserve and show off to a new generation this wonderful part of British architectural history is extremely important to us. The stunning visuals produced by F10 have done just that, and we are looking forward to working with them on future projects to help our cause.” 190 Nick Homer: We aim to go the extra mile with both stills and animations, creating compelling imagery that assists architects and developers all the way from concept design through to successful bid applications and marketing tools. Is there are particular style or philosophy that you bring to your projects? NH: Understanding the key messages and working out the most effective approach to each individual project is vital. We love to create punchy dynamic images that stand out and grab your attention. To make images convincing, the difference is c in the detail, and we strive to add as much as possible in the timeframe. Who are – or have been – some of your main clients over the years? NH: Our team has many years of experience working with many UK and international architects like Fosters, and has been a helping hand in some very high profile wining bids such as London 2012 and Glasgow 2014. We have also worked together with LCE Architects on a number of projects. What is the most interesting/rewarding architectural visualisation project you’ve worked on? NH: Our work last year with the West Pier Trust, recreating the West Pier in Brighton, was a very interesting and rewarding project. It needed to be a very detailed model, so there were plenty of 3D challenges like modelling from 100-year-old design sketches and worn-out black and white reference photos, and creating many weathered materials – quite complex V-Ray blend materials were extensively used. The reaction that the set of images received from people, who were very passionate about the pier, was incredible. I think people are so used to seeing colour photos or paintings of it burning down or in tatters, that to see very positive images of it in full glorious colour, as it used to be in its heyday, was a very welcome change. The goal was to help regenerate interest in the Trust’s plight, and we feel we did. What software tools do you regularly employ and why? NH: 3ds Max and V-Ray are our primary weapons of choice and everything we do is created by them – maybe with the odd help from another plug-in or two. We have all been using Max for many years, and so it is second nature now. Like most software, it likes to throw in challenges from time to time, but on the whole it is a very good bit of kit, and with V- Ray on top, which has established itself as the de facto standard in arch vis rendering, we find we have a very effective tool set. How many people typically work on a project, either in-house or externally? NH: A project can range from one person for a day or two for a quick CGI, through to collaboration between ten of us and other companies in the area, lasting a month or two. There are many creative companies based around us, so there are always
Architecture d A project can range from one person for a day or two for a quick CGI, through to collaboration between ten of us and other companies in the area lasting a month or two e International fountain design project f c Busy at work in the F10 Studios office, where a small team means low overheads and costs for the client d A mixed use architectural visualisation theme for Blue Edge f A private residential project showing the latest design thinking in terms of materials and style 191
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