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PIOJ Growth-Inducement Strategy - Planning Institute of Jamaica

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2.0 Potential Core Features <strong>of</strong> the Centre<br />

A business concept based on the clustering <strong>of</strong> related and complementary commercial<br />

activities with cultural and social products and a unique-brand place-identity:<br />

- A major Community Policing Station that conveys a secured environment,<br />

coupled with humannness and kindness, that is socially “architectured” as<br />

the emotional gateway <strong>of</strong> the Centre and path to its desirable and unique<br />

place- identity experience<br />

- Financial, banking and business services targeting MSME clients and<br />

residents<br />

- Food Court with <strong>Jamaica</strong>n and international culinary variety<br />

- Movie theatre that doubles as performance stage, lecture hall and staging<br />

place for live taping <strong>of</strong> local production<br />

- Telecommunication network technology “hot zone”. This would<br />

commoditize consumers’ access to the globalized world and relationships<br />

with others that are more diverse and widespread<br />

- Superette with Pharmacy (10,000 square feet) designed for grocery carryby-walk,<br />

route-taxi and public transport<br />

- Extensive green social space which includes a therapeutic water display<br />

and a dinner-theatre amphitheatre<br />

- Commoditizing <strong>of</strong> social and cultural activities and spaces as part <strong>of</strong> the<br />

brand. This could include a Town Hall space for democratic engagement<br />

and discourse on civil society issues which would double as community<br />

meeting spaces during school hours and tutorial, mentoring (UWI, UTech,<br />

for e.g.) and study spaces during designated afternoon/evening and<br />

weekends.<br />

The clustering <strong>of</strong> these assets into an exclusive entity that <strong>of</strong>fers a distinctive urban,<br />

cosmopolitan, commercial experience, and one whose economic investment <strong>of</strong>fers<br />

sustained competitive returns, would be catalytic in the Downtown re-development effort.<br />

It could conciliate the Downtown renewal efforts, by creating an example <strong>of</strong> mobilizing<br />

capital to awaken and cultivate the latent and un-organized economic assets <strong>of</strong><br />

Downtown Kingston. It could also become a portable model for exploiting opportunities<br />

in the urban centres <strong>of</strong> Portmore and Montego Bay.<br />

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