2012 Annual Report - Media Prima Berhad

These are the new “realities” that we have
factored in for our future plans. While we are
currently spending more than RM200 million a
year on programmes, we have set our eyes
for the export market too. We believe the
future in creative content industry is to go
global. In short, we have to look out for
opportunities to take advantage of in the ever
growing market for content.
We learnt in earnest the Korean way of
promoting its cultural content. We envy them
for redefining “Brand Asia”. The Koreans are
taking advantage of the “Asian consciousness”
and the new sense of pride among young
Asians about their “Asian-ness”, thus
embracing with enthusiasm and glee the
Korean wave or hallyu. Someone mentioned
aptly about the “scent of Korean contemporary
culture” – it is hitting the world like a tsunami.
From its phenomenal solo singer to groups,
from TV dramas to movies and of late, the Psy
phenomenon (rapper Park Jae-Sang) whose
music video, Gangnam-Style is the first to hit
the 1 billion views on YouTube, the Korean
way, is, the way to go.
Besides, we acknowledge the fact that Asia on
its own has massive potential. This continent
is home to more than half of humanity
(3.6 billion people). At MPB, we believe in
learning from others, in networking and in
regional collaboration. We continue to work
with our strategic partners in Singapore,
Indonesia, Taiwan and China and we hope to
make a mark regionally. Of course, we eye the
global market enthusiastically too.
I am proud to add that our production company, Primeworks
Studios, the country’s largest, is placing great importance in not
only producing more than 6,000 hours of content every year for
our TV networks, but eyeing the regional and global market as
well. This is one production house brimming with young,
creative talents, ever ready to prove their worth. “Ideas” is the
catchword you will see all around. It is ingrained in them that
to compete, they have to be ahead of their pack. And they
must lead.
In short they have to produce or commission a steady diet of
highest-quality dramas that viewers would not be able to find
elsewhere as well as documentaries that are classy, clever and
watchable. And we are taking the position that in order to
achieve that, we have to spend. In fact we have allocated more
money for programme development – television equivalent of
R and D – in 2012 than ever before.
7
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information