2012 Annual Report - Media Prima Berhad

ENGAGEMENT WITH CUSTOMERS
Karnival Jom Heboh (KJH) emerged as the
epitome of leisure for the whole family which
promotes the Government’s agenda of
togetherness of family and society. It is also
part of our branding strategy of being
portrayed as an event not just a TV channel.
This active engagement platform is a crosspromotional
activity which also encourages
on-the-ground promotion and live production.
Viewers are able to meet and engage with
their favourite artists and engage with them at
our booths. We utilise an average of five to six
sessions where we broadcast live happenings
at every KJH location. To ensure an effective
promotion, we always try to relate the crowd
with the programme we are promoting.
Karnival Jom Heboh (KJH) emerged
as the epitome of leisure for the
whole family...
TELEVISION
NETWORKS
RADIO OUTDOOR
NETWORKS
Customers and
Suppliers Development
KJH has been received enthusiastically in each
of the nine locations visited. KJH is a platform
for TV3 to engage with its loyal audience
through many fun and healthy activities. It also
provided commercial growth and opportunities,
with SME and corporate clients being invited
to promote their products. TV3 renowned
booths such as Studio Cereka, Studio 3,
Wanita Inspirasiku, Kota Ilmu, Buletin Utama,
My TV3 and TV3 Kids were present. KJH is
also charity focussed as the team also visits
and presents donations to the underprivileged.
The climax of the event is a concert that
featured Malaysia’s best industry talents for
TV3’s loyal audience.
RESPONSIBLE OPERATIONS
Media Prima adheres to the national policy of
responsible marketing set by the Lembaga
Penapisan Filem. The Company also adheres
to two main censorship acts:
• Film Censorship Act 2002 (Act 620))
• Censorship Guidelines (KDN) 2010
CONTENT
CREATION
These acts determine whether a film is
categorised as (U), P13, 18 or TUT (Tidak
Lulus Untuk Ditayangkan) and if it contains
dialogue or scenes that must be censored.
Film screening judgments are made based on
the rules and criteria set by the three basic
documents of the Film Censorship Act,
Guidelines and User-Specific Censorship. Any
film passed with compulsory cuts must be
edited by the distributor before the film is
released or screened. These are either edited
in a studio in the case of digital or television
screenings or by physically removing the
offending section from the film. Media Prima
has adopted practices for managing,
moderating and/or filtering user generated
content including user codes of conduct.
PRINT
NEW MEDIA
71
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information