2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
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• GRM also conducts risk assessments for every<br />
unit of the Group and assists staff in understanding<br />
the application of the process. The Risk<br />
Management Framework ensures a consistent<br />
system of risk management across the Group with<br />
clear executive support. Each appointed divisional<br />
Risk Liaison Officer is responsible for risk<br />
management activities in their specific division.<br />
• The principal reporting responsibility of the<br />
respective departments is to submit quarterly risk<br />
assessment reports on the key risks as identified<br />
by the Group-wide risk assessment process.<br />
• Based on the compilation and analysis of risk<br />
monitoring results, Risk Profile Review <strong>Report</strong>s are<br />
then prepared and presented to the Group Risk<br />
Management and Audit Committee (GRMAC),<br />
RMC and the Board on a quarterly basis for<br />
evaluation as well as to recommend effective<br />
control measures and risk mitigation strategies.<br />
Internal Audit Function<br />
• The Group internal audit function was set up by<br />
the Board to provide independent assurance of<br />
the adequacy of risk management, internal control<br />
and governance systems. Group Internal Audit<br />
activities are guided by an Internal Audit Charter<br />
which is approved by the Audit Committee.<br />
• The Group’s internal audit function undertakes<br />
regular reviews of the Group’s operations and its<br />
system of internal controls. The internal audit<br />
function reviews the Group’s activities based on<br />
an approved audit plan presented to the Audit<br />
Committee. The audit plan is developed based on<br />
the risk profiles of the respective business entities<br />
of the Group identified in accordance with the<br />
Group’s Risk Management Framework, input of<br />
the Senior Management and the Board.<br />
• Internal audit findings are discussed at<br />
management level and actions are agreed in<br />
response to the internal audit recommendations.<br />
The progress of implementation of the agreed<br />
actions is being monitored by Internal Audit<br />
through follow up reviews.<br />
TELEVISION<br />
NETWORKS<br />
RADIO OUTDOOR<br />
NETWORKS<br />
• The internal audit function has a clear line of<br />
reporting to the Audit Committee and the Audit<br />
Committee determines the remit of the Internal<br />
Audit function. Thus, the internal audit function is<br />
independent of the activities being audited and is<br />
performed with impartiality, proficiency and due<br />
professional care.<br />
Board of Directors<br />
• The Board meets at least quarterly, and more<br />
frequently when required, to review and evaluate<br />
the Group’s operations and performance and to<br />
address key policy matters. The Group Managing<br />
Director leads the presentation of Board papers<br />
and provides comprehensive explanation over<br />
pertinent issues.<br />
• The prerequisite to decisions made in the meeting<br />
is the thorough deliberation and discussion by the<br />
Board, together with recommendations and<br />
feedback from Management. In addition to<br />
quarterly financial results, corporate proposals,<br />
Group’s Risk Profile, progress reports on business<br />
operations are also tabled at the Board’s quarterly<br />
meetings.<br />
Independence of the Audit Committee<br />
• The Audit Committee is comprised of four (4)<br />
Non-Executive Directors who are highly<br />
experienced and whose knowledge, background<br />
and judgement are invaluable to the Group. The<br />
Audit Committee have unimpeded access to both<br />
the Internal and External Auditors and has the<br />
right to convene meetings with the auditors<br />
without the presence of Executive Directors and<br />
Management.<br />
• The Audit Committee reviews the work of the<br />
Internal and External Auditors, their findings and<br />
recommendations to ensure that it obtains the<br />
necessary level of assurance with respect to the<br />
adequacy of the internal controls. Further details<br />
of the activities undertaken by the Audit Committee<br />
during the year are set out in the Audit Committee<br />
<strong>Report</strong> on pages 128 to 134.<br />
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CONTENT<br />
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123<br />
annual<br />
report<br />
<strong>2012</strong><br />
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information