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2012 Annual Report - Media Prima Berhad

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• GRM also conducts risk assessments for every<br />

unit of the Group and assists staff in understanding<br />

the application of the process. The Risk<br />

Management Framework ensures a consistent<br />

system of risk management across the Group with<br />

clear executive support. Each appointed divisional<br />

Risk Liaison Officer is responsible for risk<br />

management activities in their specific division.<br />

• The principal reporting responsibility of the<br />

respective departments is to submit quarterly risk<br />

assessment reports on the key risks as identified<br />

by the Group-wide risk assessment process.<br />

• Based on the compilation and analysis of risk<br />

monitoring results, Risk Profile Review <strong>Report</strong>s are<br />

then prepared and presented to the Group Risk<br />

Management and Audit Committee (GRMAC),<br />

RMC and the Board on a quarterly basis for<br />

evaluation as well as to recommend effective<br />

control measures and risk mitigation strategies.<br />

Internal Audit Function<br />

• The Group internal audit function was set up by<br />

the Board to provide independent assurance of<br />

the adequacy of risk management, internal control<br />

and governance systems. Group Internal Audit<br />

activities are guided by an Internal Audit Charter<br />

which is approved by the Audit Committee.<br />

• The Group’s internal audit function undertakes<br />

regular reviews of the Group’s operations and its<br />

system of internal controls. The internal audit<br />

function reviews the Group’s activities based on<br />

an approved audit plan presented to the Audit<br />

Committee. The audit plan is developed based on<br />

the risk profiles of the respective business entities<br />

of the Group identified in accordance with the<br />

Group’s Risk Management Framework, input of<br />

the Senior Management and the Board.<br />

• Internal audit findings are discussed at<br />

management level and actions are agreed in<br />

response to the internal audit recommendations.<br />

The progress of implementation of the agreed<br />

actions is being monitored by Internal Audit<br />

through follow up reviews.<br />

TELEVISION<br />

NETWORKS<br />

RADIO OUTDOOR<br />

NETWORKS<br />

• The internal audit function has a clear line of<br />

reporting to the Audit Committee and the Audit<br />

Committee determines the remit of the Internal<br />

Audit function. Thus, the internal audit function is<br />

independent of the activities being audited and is<br />

performed with impartiality, proficiency and due<br />

professional care.<br />

Board of Directors<br />

• The Board meets at least quarterly, and more<br />

frequently when required, to review and evaluate<br />

the Group’s operations and performance and to<br />

address key policy matters. The Group Managing<br />

Director leads the presentation of Board papers<br />

and provides comprehensive explanation over<br />

pertinent issues.<br />

• The prerequisite to decisions made in the meeting<br />

is the thorough deliberation and discussion by the<br />

Board, together with recommendations and<br />

feedback from Management. In addition to<br />

quarterly financial results, corporate proposals,<br />

Group’s Risk Profile, progress reports on business<br />

operations are also tabled at the Board’s quarterly<br />

meetings.<br />

Independence of the Audit Committee<br />

• The Audit Committee is comprised of four (4)<br />

Non-Executive Directors who are highly<br />

experienced and whose knowledge, background<br />

and judgement are invaluable to the Group. The<br />

Audit Committee have unimpeded access to both<br />

the Internal and External Auditors and has the<br />

right to convene meetings with the auditors<br />

without the presence of Executive Directors and<br />

Management.<br />

• The Audit Committee reviews the work of the<br />

Internal and External Auditors, their findings and<br />

recommendations to ensure that it obtains the<br />

necessary level of assurance with respect to the<br />

adequacy of the internal controls. Further details<br />

of the activities undertaken by the Audit Committee<br />

during the year are set out in the Audit Committee<br />

<strong>Report</strong> on pages 128 to 134.<br />

PRINT<br />

CONTENT<br />

CREATION<br />

NEW MEDIA<br />

123<br />

annual<br />

report<br />

<strong>2012</strong><br />

From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information

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