2012 Annual Report - Media Prima Berhad

AHMAD IZHAM BIN OMAR
Chief Executive Officer
TV Networks
Chief Executive Officer
Primeworks Studios
Media Prima Berhad
In the world of entertainment, you
cannot produce the same type of
content over and over again. This is
because the audience will ALWAYS
want to see or hear something new
when it comes to entertainment.
I take lessons from the music industry
in how one must always reinvent
oneself to keep winning their audience.
The Beatles changed with each song.
From “She Loves You” to “Strawberry
Fields Forever”, no two songs sounded
the same.
Elvis Presley reinvented rock n’roll
when he took the music found in
segregated black dance halls and
adapted it into mainstream America.
Even a band as big as Coldplay
continually set new standards or face
being ‘old’.
The world of entertainment demands
new standards all the time. If you stay
still, you will get run over. If you stay
still, the whole world will pass you by.
Setting new standards is not something
we aspire to do.
It’s something we have to do.
DATUK AHMAD
BIN ABD TALIB, JP
Executive Director
News and Editorial Operations
Media Prima Berhad
Baharudin Omar, 48, stands only on
one leg. He was fishing with his partner
in a small boat in Tasik Kenyir,
Terengganu. But he had guts and
boundless determination to pursue his
hobby. The man simply is a testimony
of mind over matter, a picture of
passion and a never say never kind
of attitude.
Passion and a never say never attitude
– these are the very qualities found in
abundance at MPB.
I met Baharudin at the inaugural Boat
on the Road fishing competition
supported by the Terengganu
government. It was an idea that seemed
crazy at first. Who would want to join a
convoy of 100 4x4 vehicles with a boat
on each of them and travel close to
400km before casting a line!
It would be a whole day trip, with pit
stops at several places for food,
refueling and answering the call of
nature. Mind you, the convoy must
obey all traffic rules and regulations to
stay the course. It was a logistical
challenge for a small group of dedicated
staff who look at every challenge as an
opportunity to chart new grounds. The
BH’s Boat on the Road, anchored by
the men and women who produced
Joran, the weekly fishing pullout, is
now the new benchmark in coordination,
teamwork, planning and execution.
Without doubt, the annual fishing
competition is now one our anglers’
favourites!
The event proved that no idea is foolish
and should be disregarded. It may look
outrageous and difficult; in fact some
would probably describe it as a waste
of time! But at this company, the more
outrageous the idea, the more likely it
will find its way into the readers and
audience’s heart.
TELEVISION
NETWORKS
RADIO OUTDOOR
NETWORKS
MOHAMMAD AZLAN
BIN ABDULLAH
Chief Executive Officer
The New Straits Times Press
(Malaysia) Berhad
Media Prima Berhad
CONTENT
CREATION
NSTP is an institution rich in culture
and legacy. As it moves into its 168th
year of operation against the background
of a challenging media landscape, there
is an imminent need to step up its
standards in terms of product offerings
and service levels. Raising standards in
every single step of the work process is
the key to ensure the products and
services remain relevant, attractive and
compelling to consumers. More
importantly, the future and sustainability
of the business depend on how the
organisation and its workforce rise up
to the challenge.
My interest in sports, especially golf,
soccer and tennis, and idolising of
sports icons like Steven Gerrard, Tiger
Woods and Roger Federer, convey my
point on the need to raise the
performance bar.
The concept of continuous improvement
or setting new standards is not new.
Persistence, follow-through and the
right mindset are key ingredients and
success factors in achieving high
performance and excellence.
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99
annual
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2012
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