2012 Annual Report - Media Prima Berhad

Media Prima Berhad
Commitment
to the Environment
CLIMATE CHANGE AND GREENHOUSE GAS
EMISSIONS
A greenhouse gas (GHG) is a gas in an atmosphere that
absorbs and emits radiation within the thermal infrared
range. This process is the fundamental cause of the
greenhouse effect. The primary greenhouse gases in the
Earth’s atmosphere are water vapour, carbon dioxide,
methane, nitrous oxide and ozone. In December 2009, the
Prime Minster of Malaysia, Najib Razak, delivered Malaysia’s
proposal during the United Nations Climate Change
Conference (COP 15) in Copenhagen. He pledged to reduce
carbon dioxide (CO 2
) emissions by 40 per cent by the year
2020 compared with 2005. Media Prima fully supports this
vision and has reported its GHG emissions into this year’s
Sustainability Report.
This is the first year that we have calculated our carbon
emissions. We are reporting on available data gathered
from various parts of Media Prima. Media Prima’s emissions
accounting is based on the GHG Protocol.
Scope 1
GHG emissions from company-owned vehicles are
monitored by recording all fuel purchases used for company
owned vehicles. Separate calculations have been performed
for petrol and diesel from Media Prima Group data. CO 2
emissions from the consumption of fuel were derived from
the emission factor published by the IPCC Guidelines for
National Greenhouse Gas Inventories.
CO 2
Emissions (MT) from Company-Owned Vehicles in
2012 by Fuel Type
Scope 2
Energy has been calculated from Media Prima Group
electricity bills. Energy is used by our office buildings, TV
stations, chilled water, printing presses and billboards.
CO 2
emissions from the use of electricity were derived
using the emission factor published by the Malaysian
Green Technology Corporation for the Peninsular Grid. In
2012, our purchased electricity usage produced 54,614MT
of CO 2
emissions.
Scope 3
Air travel GHG emissions were calculated point to point
including the number of employees on board, distance and
flight class. A centralised system is employed for the
booking of all short and long haul air flights. Online tools
derived from the World Resource Institute (WRI) Greenhouse
Gas Protocol have been used to calculate the CO 2
emissions
from air travel. In 2012, 838 MT of CO 2
emissions were
produced by air travel.
Total Emissions
The following table provides the full breakdown of our
emissions and their sources.
Scope Emissions Source Total
(MT)
1 Company Owned Vehicles 1,259
2 Electricity 54,614
3 Air Travel 838
Total Emissions 56,710
1,000
800
600
400
897
362
Media Prima is committed to reducing its carbon emissions
throughout all operations. We are constantly improving our
data gathering processes to ensure the integrity
comprehensiveness of our data.
200
0
Petrol
Diesel
Our company-owned vehicles produced 1,259 MT of CO 2
emissions in 2012.
84
annual
report
2012