2012 Annual Report - Media Prima Berhad

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How do the research and ratings work Nielsen conducted an establishment survey to determine the TV population and media users among 10,000 adults in Peninsular Malaysia. The findings serve as a guide to avoid an uneven skew and to align the sample with the demographics provided by the Statistics Department of Malaysia. General demographics such as gender, age, race, location, population size and household Income are obtained. Other areas critical to TV viewing are also covered including clarity, ownership of satellite TV and number of television sets. CUSTOMER SATISFACTION Media Prima complies with the rules and regulations established by the General Consumers Code 2003. A Customer Complaint process and a Customer Satisfaction rating have been established throughout the Company to ensure high standards of programming. Media Prima’s complaints process is managed by the Brand Management Group which has been established under the General Consumer Code. Media Prima complies with the Malaysia Communications and Multimedia Commission (MCMC) policy on customer feedback. We ensure that 90% of all complaints are resolved within 15 days. WIDENING OUR CUSTOMER PLATFORM Tonton.com.my, the number one Malaysian video portal was launched in August 2010 and is developed for a worldclass video viewing experience that sits on an intelligent platform. The video portal serves as an integrated catch-up TV service that previously resided on several different TV portals. It enables Media Prima to deliver even more content, user interactivity and personalisation to the market. 2012 has been a remarkable year for Tonton. Integration evolved into providing live streaming on global events with 360 degree engagement with TV, radio, print to social media platforms. It is now the one stop destination for local news from Media Prima TV Networks (TV3, ntv7, 8TV and TV9). The LIVE TV Service (TV Everywhere) allows viewers to stream Media Prima TV channels live via their computers, tables or smartphones. In addition, Tonton Player on Harian Metro’s website (www.hmetro.com.my) is also being developed as part of the Group’s effort to sustain an integrated media platform. Tonton’s management team adopts special content management and scheduling processes to ensure Tonton’s content continues to be attractive, relevant and in-demand. Programmes featured are highly dependent on the weekly viewership appeal. These include the most talked-about show of the week or the day, new content not available on TV channels and other bonus packages. Our programme scheduling is based on site analytics studies which show internet traffic trends. Tonton consults current trends before formulating programme schedules. The management team also reviews our programmes regularly to deliver a broad spectrum of programmes which are suitable for all demographic groups. In 2012, emphasis was placed on widening the reach of Tonton. Tonton joined all ground events organised at Media Prima to create brand identity and promote public awareness. We are pleased to report a good response from these activities with an average of 50 to 100 new account registrations being received per hour at each event. SUSTAINABLE PROCUREMENT Media Prima’s Supplier Code of Conduct outlines ethical standards which must be practiced by all supply chain partners. We ensure that our supply chain partners comply with all relevant statutory requirements before appointing them. We have implemented detailed supplier selection guidelines which assess the following five core criteria: Five core criteria for supplier selection guidelines Conformance and other after sales service Payment Terms Supplier quality of products or services Suppliers Selection Guidelines TELEVISION NETWORKS RADIO OUTDOOR NETWORKS Competitive Price Offerings Delivery Lead Time On occasion, green elements are requested from a service provider who must comply with the requirements as specified under the job description. A supplier’s evaluation process is conducted upon project completion. During this process, performance gaps are highlighted and feedback is provided to each supplier for future improvements. PRINT CONTENT CREATION NEW MEDIA 73 annual report 2012 From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information
Media Prima Berhad Corporate Responsibility We integrate our community initiatives... At Media Prima, we are fully committed to good corporate citizenship. Media Prima and its subsidiaries continued to support a variety of worthwhile causes throughout the year. We integrate our community initiatives into our business to make our efforts more sustainable. Media Prima’s community programmes are decided according to their focus. In 2012, the four strategic core areas are categorised as Education, Humanitarian, Health and Sports, and Other Community Initiatives. This section highlights some significant Corporate Responsibility (CR) initiatives by various business platforms at Media Prima. For full disclosure of these initiatives and other CR programmes can be found in the Media Prima Annual Report 2012. 74 annual report 2012
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2012 Annual Report
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MALAYSIA’S LEADING FULLY INTEGRAT
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WHAT’S INSIDE OUR PERFORMANCE 54
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DATUK JOHAN BIN JAAFFAR Chairman TE
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These are the new “realities” t
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RADIO OUTDOOR NETWORKS But we remai
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We also garnered many other awards
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DATO’ AMRIN BIN AWALUDDIN Group M
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As a ‘consumer company’ we are
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TV3 Since inception in June 1984 as
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Meanwhile, ntv7’s ground activiti
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BH The year was significant for Ber
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Page 28: AWARD-WINNING PORTALS AND MALAYSIA
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Page 36 and 37: 2012 2 January Hot FM - Regionalisa
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Page 40: THE NEW STRAITS TIMES PRESS (M) BER
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Page 57 and 58: Media Prima Berhad 5-Year Financial
Page 59 and 60: Media Prima Berhad Simplified Group
Page 61 and 62: Media Prima Berhad Statement of Val
Page 63 and 64: Media Prima Berhad Share Price Char
Page 66 and 67: REVENUE For the financial year (FY)
Page 68 and 69: TALENT DEVELOPMENT MANAGEMENT We fo
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Page 72 and 73: OSH COMMITTEE Media Prima has estab
Page 74 and 75: ENGAGEMENT WITH CUSTOMERS Karnival
Page 78 and 79: Education Media Prima Promoting Int
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Media Prima Berhad Statement on Ris
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Media Prima Berhad Statement on Ris
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Media Prima Berhad Audit Committee
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Media Prima Berhad Risk Management
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Financial Statements TELEVISION NET
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Media Prima Berhad Directors’ Rep
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Media Prima Berhad Statements of Co
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Media Prima Berhad Statements of Fi
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Media Prima Berhad Consolidated Sta
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Media Prima Berhad Statement of Cha
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Media Prima Berhad Statements of Ca
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Media Prima Berhad Summary of Signi
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Media Prima Berhad Notes to the Fin
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Media Prima Berhad Statement by Dir
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Media Prima Berhad Independent Audi
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Media Prima Berhad Analysis of Shar
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Media Prima Berhad Analysis of Warr
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Media Prima Berhad Analysis of Warr
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Media Prima Berhad List of Properti
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Media Prima Berhad Corporate Inform
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Media Prima Berhad Notice of Annual
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Media Prima Berhad Notice of Annual
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Media Prima Berhad Financial Calend
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STAMP MEDIA PRIMA BERHAD C/O REGIST
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MEDIA PRIMA BERHAD (532975 A) SRI P
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2012 Annual Report - Media Prima Berhad

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