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2012 Annual Report - Media Prima Berhad

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WASTE MANAGEMENT<br />

Solid Waste<br />

We have implemented the Reduce, Reuse, Recycle (3R)<br />

concept throughout our operations. NSTP sends 100% of<br />

its paper waste to Malaysian Newsprint Industries (MNI) for<br />

recycling. The collection of other wastes including<br />

aluminium and cores are being tendered. Unsellable waste<br />

is disposed of according to environmental regulations.<br />

Scheduled Waste<br />

At NSTP, scheduled waste such as contaminated rags,<br />

waste ink and chemical waste from print is collected, stored<br />

and disposed of by the Department of Environment’s (DOE)<br />

licensed coontractors. The licensed contractors washed<br />

contaminated rags and returned them to us for reuse. We<br />

send our chemical waste to a wastewater treatment plant<br />

(WWTP) which we operate and send monthly reports to the<br />

DOE. Sludge from the WWTP is disposed as scheduled<br />

waste.<br />

OTHER ENVIRONMENTAL INITIATIVES<br />

Recyclable Vinyl<br />

Big Tree Outdoor introduced BIOFlex Polyethylene<br />

recyclable vinyl for billboards in Malaysia. A large proportion<br />

of our visual environment is composed of billboards. These<br />

have a limited life span and ultimately become landfill once<br />

they are disposed of. We converted expired billboard<br />

advertising campaigns into paper bags and mouse pads. In<br />

<strong>2012</strong>, we have utilised 40 pieces of 10x40 vinyl in the<br />

production of 400 bags.<br />

Project Wise<br />

Project Wise is a continuous improvement project introduced<br />

by our Chairman in <strong>2012</strong>. In <strong>2012</strong>, we have introduced<br />

paperless board paper for our board members during <strong>Media</strong><br />

<strong>Prima</strong> Board meetings in August <strong>2012</strong>. Since then, the good<br />

initiative has been cascaded down and set as an example to<br />

all employees. <strong>Media</strong> <strong>Prima</strong> continues to embrace this<br />

paperless initiative and go digital. Equipment was used to<br />

achieve this goal. All of our procurement channels are now<br />

operating an electronic storage system known as Electronic<br />

Document Management System (EDMS).<br />

TELEVISION<br />

NETWORKS<br />

At TV and Radio Network Sri Pentas, our Project Wise<br />

continues to encourage employees to save paper by<br />

replacing individual printers with common printers which<br />

are only located in a few strategic areas. This initiative has<br />

significantly helped us save on the cost of purchasing<br />

printers, toners and maintenance. The only additional cost<br />

once the project was introduced relates to printing usage.<br />

Through this initiative, we hope to reduce the printing<br />

volume in our offices.<br />

At Creative Services Department, Another 3R initiative<br />

actively practiced at Sri Pentas is the recycling of unused<br />

set and props, doors, furniture and other wood materials.<br />

Illegal Tappings<br />

We constantly trace and monitor illegal electricity tapping<br />

from our Distribution Board by conducting site inspections<br />

and referring to our electricity bills. This is part of the ongoing<br />

efforts by Big Tree Outdoor to prevent the pilferage<br />

of electricity. We prosecute the perpetrators and their<br />

contracts with Big Tree Outdoor are terminated.<br />

ENVIRONMENTAL COMPLIANCE<br />

RADIO OUTDOOR<br />

NETWORKS<br />

<strong>Media</strong> <strong>Prima</strong> and its subsidiaries subscribe to the following<br />

regulations:<br />

• Environmental Quality (Clean Air) Regulations 1978<br />

• Environmental Quality (Scheduled Wastes) Regulations<br />

2005<br />

• Environmental Quality (Sewage) Regulations 2009<br />

• Environmental Quality (Industrial Effluent) Regulations<br />

2009<br />

• Local Government Act 1976 on waste dumping policy<br />

We are pleased to report that there were no major penalties<br />

for violations of environmental-related laws and regulations.<br />

PRINT<br />

CONTENT<br />

CREATION<br />

NEW MEDIA<br />

83<br />

annual<br />

report<br />

<strong>2012</strong><br />

From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information

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