2012 Annual Report - Media Prima Berhad

Total 4+% of Viewing Share
Universe: 20,078,205
46.8
44.2 52.1
27.6
25.6
4.9
2012 2011
5.4
5.9
5.8
Malay 4+% of Viewing Share
Universe: 13,124,943
Viewership, Listenership
& Readership Data
Chinese 4+% of Viewing Share
Universe: 5,330,358
MPB TV3 NTV7 8TV TV9 MPB TV3 NTV7 8TV TV9 MPB TV3 NTV7 8TV TV9
Listenership – Radio Network
Reach (000’s) All People 10+
Source: Nielsen Radio Audience
Measurement (RAM)
692
590
3,452
Survey
No.1‘11
756
767
3,574
Survey
No.2‘11
912
760
3,699
Survey
No.1‘12
7.8
8.0
861
563
3,427
Survey
No.2‘12
Hot FM FLY FM one FM
48.2
34.2
37.4
2.1
2.2
1.4
1.6
10.5
10.8
47.3
47.0
Total Readership Trend (000’s)
Source: Nielsen Consumer and Media View
2012
Jan ‘12-Dec’12
3700
2960
2220
1480
740
0
3,351
1,048 1,076
236 213
NEW STRAITS TIMES
BH
HARIAN METRO
2.8 2.8
17.6
19.4
25.8
23.8
1.1 1.1
Source: Nielsen TV Audience Measurement (TAM)
3,682
2011
Jan ‘11-Dec’11
4100
3280
2460
1640
820
0
TELEVISION
NETWORKS
PRINT
RADIO
NETWORKS
3,722
1,035 1,097
240 234
NEW SUNDAY TIMES
BH AHAD
METRO AHAD
OUTDOOR
CONTENT
CREATION
NEW MEDIA
4,043
59
annual
report
2012
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