2012 Annual Report - Media Prima Berhad

DATO’ AMRIN BIN AWALUDDIN
Group Managing Director
Media Prima Berhad
As a media company we are faced with
challenges every second of every hour
of every day. We are in the business of
informing, entertaining and educating,
and we are judged by how effective we
are 24 hours throughout the year. High
standards therefore have to be
maintained. In a competitive and a
dynamic industry, being good does not
get you far – we need to set new
standards all the time.
This is a content-driven industry where
ideas and creativity rule. We embrace
those who are not afraid to dream and
are able to turn these dreams into
reality. We have six different media
platforms, we work as one, challenging
and in our course, we set new
standards. We are the first and the only
fully integrated media company. We
were the first to offer an online portal,
Tonton, and the first to offer content on
smart mobile devices. Media Prima is
all about being the first, being innovators
and being trend-setters by setting
new standards.
MOHAMAD ARIFF BIN IBRAHIM
Group Chief Financial Officer
Media Prima Berhad
The Finance Department is staffed by
people who have always been fascinated
by numbers. Mathematics is all about
logic, and in order to get the right
answer, the workings have to be right.
The key is accuracy.
This fact remains true till today. What we
do daily requires nothing less than
getting the right information at the
right time. Speed, accuracy and the
ability to understand the real scenario
behind those numbers is the essence
of setting new standards. Being able
to decipher numbers allows us to
provide accurate scenario analysis with
sound risk management frameworks for
Media Prima.
By looking at the numbers, we know
exactly where we are in the market, and
how to chart our next course of action
and strategies. Napoleon Bonaparte, for
example, conquered most of the
European continent not only because he
had legions of men, but also because he
used mathematical calculations in his
strategies. Media Prima may not conquer
the world now, but with the right
numbers coupled with the right strategies,
we never know.
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97
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information