2012 Annual Report - Media Prima Berhad

JEFF CHEAH SEE HEONG
Chief Executive Officer
Big Tree Outdoor Sdn Bhd
Media Prima Berhad
Being an industry leader one needs to
be continuously innovative in many
aspects, be it the product design or its
marketing approach. Innovation brings
recognition and very often it comes
with a decent monetary return.
One may ask, how can a conventional
outdoor media format be innovative
and what would be the risk Historically
outdoor media expenditure in Malaysia
has grown by leaps and bounce but
lacks creativity. Thus, Big Tree group
has taken the lead not only to be
strategic in its marketing approach,
new creative product roll-out and
aesthetic looks of structure designs
were the main emphasis for new
product development.
Again, Big Tree recently set another
new standard by upgrading some
prime assets to out-of-home digital
media and was proven successful.
More new product designs were
launched since then and a whole
new outdoor media landscape was
born in the heart of KL city center,
which has further strengthened our
leadership positioning.
At Big Tree, we redefine the standard
of the industry.
DATUK ABDUL JALIL
BIN HAMID
Group Managing Editor
The New Straits Times Press
(Malaysia) Berhad
Media Prima Berhad
The huge technological leap is
redefining the way how our editors at
NSTP work and operate. As a
newspaper company with a 168-year
history, we have to continue pushing
beyond traditional limits and setting
higher standards in journalism in order
to remain relevant in this challenging
times. Our three newspapers in the
group, the New Straits Times, BH and
Harian Metro, have been on the
forefronts in harnessing the power of
social media, mobile platforms and
video to help enhance the delivery
and quality of content to cater for our
growing readership base.
I really admire the great leadership
quality of Manchester United’s Sir
Alex Ferguson in taking the famous
football team to where it is today.
NSTP inspires to remain in the top of
the league through innovation and
transformation. We will continue to
get the best out of our talented pool
of writers, sub-editors, photographers
and editors. With the right skills and
strong work culture, we can build
further on our successes.
TELEVISION
NETWORKS
RADIO OUTDOOR
NETWORKS
DATUK SHAHARUDIN
BIN ABD LATIF
Group Managing Editor
News and Current Affairs
Radio and Television Networks
Media Prima Berhad
CONTENT
CREATION
MPB television newsrooms are changing
their priorities to become information
providers. This is in line with the changing
of the broadcast landscape with the
booming of the social media such as
websites, Facebook and Twitter. We have
to develop a strategy as to engage or to
reach our potential viewers while they are
hanging out or on the move. With the
changing landscape, it’s easy to assume
that traditional tv news won’t survive
much longer. But as a successful network,
MPB can boost the odds of being around
through the decades by focussing on
what has gotten us to this point – solid,
accurate reporting, creative visual
presentation and credible tv personalities
who form long-lasting relationship with
their audience.
We need to ensure that we are reflecting
all the diversity and richness this country
to offer in order to continually be
relevant and meaningful. Be it in the
shows we produce, the stories we tell,
the personnel touch we make and the
people we work with – this is our goal.
Mind you, Malaysians come to MPB for
engaging, informative and high-quality
content that they cannot find anywhere
else. With our strategic plan we hope to
continue to engage, inform and connect
citizens from all background on issues
that matter.
With a mandate to connect all
Malaysians (in Bahasa, English and
Mandarin), whether on air or behind the
scenes, working with MPB means
joining an organization that encourages
innovation and creativity. We are proud
and blessed to be part of a dynamic
team that thrives on making connection
and telling the stories that are important
to all Malaysians.
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101
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information