2012 Annual Report - Media Prima Berhad

As a ‘consumer company’ we are also focusing more
intently on our marketing strategies. We are going
digital hence allowing our content to be more easily
accessed on the different platforms. A key development
in 2012 was the digitalisation of our newspaper titles
beginning with the New Straits Times in June and our
Bahasa newspapers, Harian Metro and BH (the renamed
Berita Harian) in July. This allows our readers to access
our news and entertainment coverage at any time and
on any smart device.
We are enabling our consumers to stream our TV
content on Tonton, the number 1Malaysian video
portal. Tonton has currently over 2.8 million, illustrating
the number of Malaysians who are watching our TV
programmes and other streamed content be it on their
smart phones, tablets all PCs.
Outdoor advertising has implemented digital solutions,
allowing for greater creativity to capture attention and
top of mind recall.
Primeworks has produced TV series, films and
documentaries for other local and foreign channels.
Emas, which currently airs on HyppTV, features classic
programmes from our TV archives.
CREATING INTERNAL SYNERGIES
Media Prima has grown from modest origins to
become Malaysia’s largest integrated media company
through a series of acquisitions and investments in
new businesses.
In 2011, we began the integration and restructuring of
the Group into six core business units, each
representing a key business sector – TV, print, radio,
outdoor advertising, content and digital media. In
2012, we continued the process by breaking down the
barriers between the business units through various
brainstorming sessions and special projects that
brought together people from across all our platforms.
We have implemented the Projek Serumah initiative,
which will enable us to optimise our office space
utilisation. The initiative pulls together senior
management from all six units who meet on a monthly
basis. This creates amazing synergies, which allow for
greater creativity and innovation, translating into better
products and services for our clients and end users.
In terms of content, the cross-fertilisation of ideas from
different units allows us to be truly media agnostic –
our content can travel across multiple media platforms.
TELEVISION
NETWORKS
PRINT
RADIO OUTDOOR
NETWORKS
CONTENT
CREATION
NEW MEDIA
15
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information