2012 Annual Report - Media Prima Berhad

AWARD-WINNING PORTALS
AND MALAYSIA’S NO. 1
DIGITAL MEDIA GROUP
(SOURCE: COMSCORE)
For Anugerah Juara Lagu 26 (www.tv3.com.my/ajl26),
it garnered over 260,000 page views during the live
streaming of the Red Carpet, Behind-The-Scenes and
Awards Show on 29 January 2012. On the social
media front, its hashtag (#ajl26) trended on Twitter at
the Number 1 spot in Malaysia on the event night with
94,000 tweets by 21,700 Twitter users. For the first
time, a “backstage social network party” was held at
the event, which gave “special access” to popular
Twitter users. The event, which was also streamed
globally, had 11% of the online viewers coming from
countries like Singapore, Brunei, United Kingdom,
Egypt, Australia and many more. Additionally, catch up
video views on Tonton for the awards have surpassed
56,000. Anugerah Juara Lagu 26’s online campaign
certainly pushed the boundaries on social engagement
which resulted in the campaign receiving the Gold
Award for the Best Online Driver category at the
inaugural Marketing Events Awards 2012, held in
Singapore in November 2012.
Tonton (www.tonton.com.my)
Tonton (www.tonton.com.my) 2012 was remarkable
year for Tonton. Ahead of its competitor, Tonton has
a strong foothold as the No. 1 Malaysian video portal
(Source: comScore) with over 2.8 million registered
users (Source: Omniture Site Catalyst).
On the 10th of May 2012, Tonton was awarded a
GoMobile inOvation Malaysia Award (Entertainment
Category) at GoMobile Awards 2012. The inOvation
Malaysia Award honours and recognises innovative
and outstanding achievements and ventures in mobile
products and solutions. Selection of winners was
made by key people from the ‘mobile industry’ in
Malaysia.
In September, Media Prima Digital embarked on a
new partnership with Samsung Malaysia Electronics
to expand Tonton’s variety of content offerings for
the Samsung SMART TV. The partnership was
officiated through a Memorandum of Understanding
(MoU) and this collaboration will see the
development of Malaysia’s first entertainment
streaming application on a SMART TV platform
with Tonton. This innovative application will be
launched in Q2 2013 and will enable consumers to
enjoy an array of local and international content –
all on the Samsung SMART TV and in the comfort
of their own home.
In line with Tonton’s expansion plans, “TV
EVERYWHERE” (www.tonton.com.my/livetv) was
rolled out in November for viewers in Malaysia to
watch Media Prima’s TV Networks (TV3, ntv7, 8TV
and TV9) and RT Global (news channel) live.
2012 was a fantastic run for Media Prima Digital and
will continue to drive Media Prima to excel in the
forefront of digital media with exciting and innovative
strategies and developments in the new year.
MOVING FORWARD
We are cautiously optimistic for the year 2013
given signs of improvement of the global economy
coupled with Malaysia strong fundamentals. Many
Entry Point Projects, such as the MRT, are likely to
have a cascading effect on the economy, building
consumer and corporate confidence, which will
help improve advertising expenditure.
Concurrently, we will continue to grow each of our
six main business units by focusing on content and
expending our reach to our target markets. Our
emphasis will be on cross-media integration and
agnostic, whilst offering more attractive and
effective solutions to our advertisers.
We are collaborating with the Multimedia
Development Corporation (MDec), Cradle Fund Sdn
Bhd and Rhythm and Hues Studio on a programme
called The Next Big Thing. Under this programme,
various new short animation content from up and
coming talents and animation companies will be
housed in Tonton.
DATO’ AMRIN BIN AWALUDDIN
Group Managing Director
Media Prima Berhad
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25
annual
report
2012
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