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2012 Annual Report - Media Prima Berhad

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<strong>Media</strong> <strong>Prima</strong> <strong>Berhad</strong><br />

Corporate<br />

Responsibility<br />

Locally, the fund also covered campaigns such as flood relief missions<br />

under the Misi Bantuan Banjir. The Tabung Bencana NSTP-<strong>Media</strong> <strong>Prima</strong><br />

supported eight campaigns in <strong>2012</strong>. Various flood victims from the<br />

states of Sarawak, Terengganu, Kelantan, Pahang and Selangor were<br />

helped. Flood victims in Thailand were also helped and Tabung Bercana<br />

extended its support to famine victims in Somalia.<br />

Harian Metro – Titipan Kasih HARIAN METRO<br />

The leading Malay newspaper, Harian Metro, is a strong advocate of<br />

CSR which fulfils its social obligations to its readers and the community.<br />

The Titipan Kasih Harian Metro was the first initiative introduced in<br />

2007. Cases appearing in “Metro Prihatin” column highlight the plights<br />

of poor families in need of assistance. These families are supported by<br />

Titipan Kasih Harian Metro programme which visited the affected<br />

families and provided groceries. They also gave financial aid to help<br />

purchase school uniforms and settle outstanding utility bills.<br />

Summary of families benefiting from Titipan Kasih HARIAN METRO<br />

Date Venue Recipient<br />

March 16 <strong>2012</strong><br />

Kampung Kubang<br />

Chenok, Padang Sera,<br />

Jitra, Kedah<br />

Ban Ying a/p Siang, 36 (Single<br />

mother)<br />

Dependents – three children<br />

May 4 <strong>2012</strong><br />

Kampung Paya<br />

Bunga, Kuala<br />

Terengganu,<br />

Terengganu<br />

Suraya Abdul Karim, 39 (Single<br />

mother)<br />

Dependents – three children<br />

May 16 <strong>2012</strong><br />

Kampung Kuala<br />

Sanglang, Perlis<br />

Baadariyah Saayah, 43<br />

Dependents – six children<br />

June 28 <strong>2012</strong><br />

Kampung Sungai<br />

Rinting, Masai, Johor<br />

Zulkefli Jusoh, 47<br />

Dependents – 12 children<br />

Sept 7 <strong>2012</strong><br />

Kampung Bendahara.<br />

Johor Bahru, Johor<br />

Ruziah Masoki, 40<br />

Dependents – eight children<br />

May 16 <strong>2012</strong><br />

Kampung Kuala<br />

Sanglang, Perlis<br />

Baadariyah Saayah, 43<br />

Dependents – six children<br />

June 28 <strong>2012</strong><br />

Kampung Sungai<br />

Rinting, Masai, Johor<br />

Zulkefli Jusoh, 47<br />

Dependents – 12 children<br />

Sept 7 <strong>2012</strong><br />

Kampung Bendahara.<br />

Johor Bahru, Johor<br />

Ruziah Masoki, 40<br />

Dependents – eight children<br />

78<br />

annual<br />

report<br />

<strong>2012</strong>

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