2012 Annual Report - Media Prima Berhad

H
I
INTANGIBLE ASSETS (CONTINUED)
(a)
Programmes and film rights (continued)
*Where the material is in High Definition (“HD”) format, the additional cost of acquisition or production
associated with HD quality is not amortised until such time when such material can be transmitted or sold to
broadcasters that transmits in HD quality.
Where an indication of impairment exists, the carrying amount of the asset is assessed and written down
immediately to its recoverable amount. See accounting policy Note I on impairment of non-financial assets.
(b) Acquired concession rights and outdoor advertising rights
(c)
Acquired concession rights and outdoor advertising rights that have a finite useful life are carried at cost less
accumulated amortisation and impairment losses. Amortisation is calculated using the straight-line method to
allocate the cost of concession rights and outdoor advertising rights over their respective concession lives.
Where an indication of impairment exists, the carrying amount of the asset is assessed and written down
immediately to its recoverable amount. See accounting policy Note I on impairment of non-financial assets.
Acquired concession rights and outdoor advertising rights that have an indefinite useful life are assessed for
any indication of impairment on an annual basis or where an indication of impairment exist. A write-down is
made if the carrying amount exceeds the recoverable amount. See accounting policy Note I on impairment of
non-financial assets.
Acquired publishing rights and contracts
Acquired publishing rights and contracts that have a finite useful life are carried at cost less accumulated
amortisation and impairment losses. Amortisation is calculated using the straight-line method to allocate the cost
of publishing rights and contracts over their respective tenure up to the expiry of such rights and/or contracts.
Where an indication of impairment exists, the carrying amount of the asset is assessed and written down
immediately to its recoverable amount. See accounting policy Note I on impairment of non-financial assets.
Acquired publishing rights and contracts that have an indefinite useful life are assessed for any indication of
impairment on an annual basis or where an indication of impairment exist. A write-down is made if the carrying
amount exceeds the recoverable amount. See accounting policy Note I on impairment of non-financial assets.
IMPAIRMENT OF NON-FINANCIAL ASSETS
RADIO OUTDOOR
NETWORKS
Assets that have an indefinite useful life, for example, goodwill or intangible assets, are not subject to amortisation
and are tested annually for impairment. Assets that are subject to amortisation are reviewed for impairment whenever
events or changes in circumstances indicate that the carrying amount may not be recoverable. An impairment loss
is recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable
amount is the higher of an asset’s fair value less costs to sell and value-in-use. For the purposes of assessing
impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (cashgenerating
units). Non-financial assets other than goodwill that suffered impairment are reviewed for possible reversal
of the impairment at each reporting date.
TELEVISION
NETWORKS
PRINT
CONTENT
CREATION
NEW MEDIA
163
annual
report
2012
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