2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
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Meanwhile, ntv7’s ground activities such as the<br />
annual Yuan Carnival and Feel Good Run gained in<br />
popularity. The charity fun run, held for the second<br />
time in <strong>2012</strong>, attracted the participation of over 80<br />
celebrities and raised RM142,800. Similarly there<br />
were high turnouts at each of the eight Yuan<br />
Carnival venues in Selangor, Kuala Lumpur, Penang,<br />
Perak, Negeri Sembilan, Johor, Sabah and Sarawak.<br />
8TV<br />
8TV began the year with a bang as it celebrated<br />
its eighth anniversary on 8 January <strong>2012</strong>. It was<br />
followed by strategic programming and ground<br />
activities to further establish itself as Malaysia’s<br />
hippest TV station and the No. 1 Channel of<br />
choice for the urban youth and the Chinese<br />
audience in Malaysia.<br />
Living up to its ‘We Are Different’ tagline, 8TV<br />
received the best possible eighth anniversary gift<br />
by winning eight awards at the Golden Awards.<br />
These were for Best Drama, Best Director, Best<br />
Original Screenplay, Best Drama Theme Song,<br />
Best Variety and Entertainment Programme, Best<br />
Variety and Entertainment Programme Host, Best<br />
Magazine Programme Host and Most Popular TV<br />
Host/Presenter. Later in the year, it won the<br />
Favourite TV Programme Award for Showdown<br />
<strong>2012</strong> at the Shout! Awards.<br />
8TV also consolidated its position as the fastestgrowing<br />
network in its target market, garnering<br />
over 8.5% of urban viewership and over 25.8% of<br />
Chinese viewership. It remained the country’s<br />
most watched TV channel among Chinese<br />
audiences and the second most watched channel<br />
among urban viewers. It also achieved the highest<br />
viewership during the Lunar New Year<br />
celebrations, attracting an impressive 30% in<br />
viewership ratings.<br />
<strong>2012</strong> marked the third year in which 8TV together<br />
with The Malaysian Retailer Chains Association<br />
(MRCA) celebrated the achievements of Malaysian<br />
entrepreneurs in the MRCA 8TV Entrepreneur<br />
Awards 2011.<br />
19<br />
annual<br />
report<br />
<strong>2012</strong><br />
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information
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