2012 Annual Report - Media Prima Berhad

RADIO OUTDOOR
NETWORKS
But we remain very much grounded to reality. The viewers, readers, listeners, surfers of the
Internet, our clients and stakeholders are the ones judging us and defining us. To ensure we
are ahead of our competitors and remain relevant, we cannot be complacent. We have to look
for other avenues, opportunities and chances. We have to leverage on our strength, our history,
our position and competitive edge and advantage. We have to look elsewhere, so as not to
harp on tested formulas and winning solutions of old.
We have to look at “recognisable niche”, not something high-brow and elitist, but something
about constructing areas of expertise that we are good at. We have been producing dramas
since TV3 started 28 years ago. But there is a sea-change of attitude towards dramas as time
changes. We have to adapt. We have been producing documentaries since the first days of
TV3, but people want different kinds of documentaries these days.
We know where our strengths are and we realise that we are not immortals neither are we the
lords of the media realm forever. To us, how people react to our entertainment shows matter
as much as how they respond to our ground events. We have been registering unbelievable
numbers in shows like Anugerah Juara Lagu (AJL), Anugerah Bintang Popular Berita Harian
(ABPBH) or Anugerah Skrin (ASK). Many of these programmes registered more than 6 million
viewers, not to mention those watching live streaming on our portals or listening on radio. And
we are proud about two of our largest ground events – Karnival Jom Heboh (KJH) for TV3 and
Yuan Carnival for ntv7. KJH is the country’s biggest ground event, now in its 10th year and still
attracting hundreds of thousands visitors at every venue. KJH is a family-based event that
brings TV3 to the people. But KJH is more than that, it has become a catalyst for the
recognition of small and medium enterprises (SME) brand names. Yuan Carnival is smaller in
scale, but it is fast becoming the most anticipated ground event for the Chinese community.
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9
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information