2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
2012 Annual Report - Media Prima Berhad
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INCLUSIVITY AT THE WORKPLACE<br />
A Volunteers Brigade (Briged Sukarelawan) has been formed which currently involves 102 employees. The Brigade is<br />
trained to provide appropriate “response team-structure” for identified CSR initiatives. The size and budget of the brigade<br />
is determined for the different CSR initiatives depending on the degree of involvement and location.<br />
The response team structure is categorised as follows:<br />
Green<br />
& Environment<br />
(awareness through<br />
news and<br />
editorial)<br />
<strong>Media</strong><br />
<strong>Prima</strong>’s<br />
Response<br />
Team<br />
DIVERSITY<br />
<strong>Media</strong> <strong>Prima</strong> is commited to diversity in its workplace<br />
which has a balanced mix of employment types, contracts,<br />
gender and races. The Group does not tolerate any form<br />
of discrimination based on race, creed, disability, gender,<br />
marital or maternity status, religious or political beliefs, age<br />
or sexual orientation. Decisions on hiring, salary, benefits,<br />
advancement, termination or retirement are based solely<br />
on the co-worker’s performance at work. 16.72% of the<br />
management team at <strong>Media</strong> <strong>Prima</strong> are women.<br />
COLLECTIVE AGREEMENT AND FREEDOM OF<br />
ASSOCIATION<br />
<strong>Media</strong> <strong>Prima</strong> works closely with the Union and its employees<br />
to ensure that they enjoy their right to be informed, monitor<br />
and be included in the decision-making process. This helps<br />
safeguard their rights and interests as well as providing a<br />
greater sense of ownership of their work. We encourage<br />
transparency and openness in the workplace.<br />
Three groups of Union in MPB:<br />
TELEVISION<br />
NETWORKS<br />
Community<br />
Investment<br />
(Education, Children,<br />
Arts, Sports activities<br />
and Society)<br />
Community<br />
Engagement<br />
(Universal<br />
Humanitarian and<br />
Disaster Relief)<br />
RADIO OUTDOOR<br />
NETWORKS<br />
• National Union of Journalist (NUJ) which represents 22%<br />
of The News Straits Times Press Sdn Bhd employees<br />
• National Union of Newspaper Workers (NUNW) which<br />
represents 30% of The News Straits Times Press Sdn Bhd<br />
employees<br />
• Kesatuan Sekerja Kakitangan Sistem Televisyen Malaysia<br />
<strong>Berhad</strong> (KSKSTMB) which represents 21% of Sistem<br />
Televisyen Malaysia <strong>Berhad</strong> employees<br />
There are three main areas covered in the collective<br />
bargaining agreement: General Provision; Employer –<br />
Union Relationship; and Provisions and Employment<br />
Terms.<br />
The established provisions of the Collective Agreement clearly<br />
demonstrate <strong>Media</strong> <strong>Prima</strong>’s commitment to cooperating with<br />
the Union in any arising employment issues.<br />
PRINT<br />
CONTENT<br />
CREATION<br />
NEW MEDIA<br />
67<br />
annual<br />
report<br />
<strong>2012</strong><br />
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information