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2012 Annual Report - Media Prima Berhad

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INCLUSIVITY AT THE WORKPLACE<br />

A Volunteers Brigade (Briged Sukarelawan) has been formed which currently involves 102 employees. The Brigade is<br />

trained to provide appropriate “response team-structure” for identified CSR initiatives. The size and budget of the brigade<br />

is determined for the different CSR initiatives depending on the degree of involvement and location.<br />

The response team structure is categorised as follows:<br />

Green<br />

& Environment<br />

(awareness through<br />

news and<br />

editorial)<br />

<strong>Media</strong><br />

<strong>Prima</strong>’s<br />

Response<br />

Team<br />

DIVERSITY<br />

<strong>Media</strong> <strong>Prima</strong> is commited to diversity in its workplace<br />

which has a balanced mix of employment types, contracts,<br />

gender and races. The Group does not tolerate any form<br />

of discrimination based on race, creed, disability, gender,<br />

marital or maternity status, religious or political beliefs, age<br />

or sexual orientation. Decisions on hiring, salary, benefits,<br />

advancement, termination or retirement are based solely<br />

on the co-worker’s performance at work. 16.72% of the<br />

management team at <strong>Media</strong> <strong>Prima</strong> are women.<br />

COLLECTIVE AGREEMENT AND FREEDOM OF<br />

ASSOCIATION<br />

<strong>Media</strong> <strong>Prima</strong> works closely with the Union and its employees<br />

to ensure that they enjoy their right to be informed, monitor<br />

and be included in the decision-making process. This helps<br />

safeguard their rights and interests as well as providing a<br />

greater sense of ownership of their work. We encourage<br />

transparency and openness in the workplace.<br />

Three groups of Union in MPB:<br />

TELEVISION<br />

NETWORKS<br />

Community<br />

Investment<br />

(Education, Children,<br />

Arts, Sports activities<br />

and Society)<br />

Community<br />

Engagement<br />

(Universal<br />

Humanitarian and<br />

Disaster Relief)<br />

RADIO OUTDOOR<br />

NETWORKS<br />

• National Union of Journalist (NUJ) which represents 22%<br />

of The News Straits Times Press Sdn Bhd employees<br />

• National Union of Newspaper Workers (NUNW) which<br />

represents 30% of The News Straits Times Press Sdn Bhd<br />

employees<br />

• Kesatuan Sekerja Kakitangan Sistem Televisyen Malaysia<br />

<strong>Berhad</strong> (KSKSTMB) which represents 21% of Sistem<br />

Televisyen Malaysia <strong>Berhad</strong> employees<br />

There are three main areas covered in the collective<br />

bargaining agreement: General Provision; Employer –<br />

Union Relationship; and Provisions and Employment<br />

Terms.<br />

The established provisions of the Collective Agreement clearly<br />

demonstrate <strong>Media</strong> <strong>Prima</strong>’s commitment to cooperating with<br />

the Union in any arising employment issues.<br />

PRINT<br />

CONTENT<br />

CREATION<br />

NEW MEDIA<br />

67<br />

annual<br />

report<br />

<strong>2012</strong><br />

From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information

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