2012 Annual Report - Media Prima Berhad

Mosque
Date
Masjid Al-Hidayah, Taman Melawati 8 September 2012
Masjid Al-Falah, USJ 9, Subang Jaya 29 September 2012
Masjid As-Salam, Puchong Perdana 13 October 2012
TV9 continues to espouse that religious content could be
modern, fashionable, innovative and progressive in its
efforts to attract young fresh mass Malay target audiences.
These elements were externalised in numerous Raudhah di
Hatiku’s creative activities such as calligraphy exhibition, a
dedicated Muslimah booth called Lin-Nisa and lomography
display.
Visitors were also excited to meet and take photos with
well-known religious figures and celebrities such as Datuk
Abu Hassan Din Al-Hafiz, Al-Mawlid group, Diana Amir,
Farah Asyikin, Liyana Hisham, Noryn Aziz, Ustaz Mohd
Safwan Syafiq, Ustazah Asni Mansor, Syed Mohd Khair,
Yat Hamzah, Zuhairah Mustafa Al-Husin and many more.
Kita Punya Kambing Golek
In the spirit of the holy month of Ramadan, TV9 distributed
hundreds of free grilled lambs through its on ground
activation called ‘Kita Punya Kambing Golek.’ The
activation is aimed to promote and cultivate the spirit of
giving, as well as to bring the station closer to its viewers.
The grilled lambs served as iftar meals were given to
students of Multimedia University at Cyberjaya, the asnaf
factions in Baitul Hasanah, Kuala Selangor and TV9’s
loyal viewers at Restoran Singgah Selalu, Johor Bahru.
Kita Punya Rambut Raya
30 members of the media were treated with free hair
makeovers at A-Saloon, Kelana Jaya few days prior to
Aidilfitri. This initiative was TV9’s special and unique
approach to thank the media for all their support. The
event was considered unique, one-of-a kind and has
never been done before. We received great feedbacks
from members of the media who were all very pleased
with the pampering session.
Tabung Bencana NSTP-MEDIA PRIMA
The Tabung Bencana NSTP-Media Prima is a platform for
the general public to donate money to major catastrophes,
natural disasters and humanitarian crises. The Tabung
Bencana NSTP-Media Prima was launched on 1 October
2009 in response to a huge earthquake that occurred in
Padang, Sumatera which also affected other Southeast
Asian countries. NSTP has been a platform for the general
public to donate to major catastrophes, natural disasters
and humanitarian crises. Well-known campaigns include
the Thailand Flood Fund, Japanese Tsunami Fund and
Padang Earthquake Fund.
77
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information