2012 Annual Report - Media Prima Berhad

TV3
Since inception in June 1984 as Malaysia’s first freeto-air
(FTA) television network, TV3 has maintained its
leadership position by delivering bold and innovative
programming to viewers of all market segments. It is
today the single most watched TV station in Malaysia
with an audience viewing share of 25.6% on both
FTA and pay-tv (source Nielsen Media Research).
TV3 is recognised as a trendsetter in producing
quality local programmes combining with the best of
foreign movies, dramas, situation comedies and
documentaries to offer an exceptional viewing
experience to its target viewers. Its content mix of
70% local and 30% foreign programmes has proven
to be highly successful, as reflected in high ratings
and strong advertising support.
Paying close heed to its ‘prime time all the time’
strategy, TV3 leads the pack in the weekly national
Top Ten programme ratings by Nielsen Media
Research. Its top four programmes in 2012 were live
entertainment shows – Anugerah Juara Lagu,
Anugerah Bintang Popular, Anugerah Skrin and
Mentor Akhir – the first two of which attracted more
than four million viewers.
A bold move to bring up Akasia’s airtime from
6.30pm to 7.00pm paid off when dramas such as
Cinta Itu Milikku and Julia raked in impressive viewer
numbers. Meanwhile, flagship magazine programmes
such as Majalah 3, 999, Misi-K, Potret Bersamamu,
Dunia Tersembunyi and Soal Jawab remained
steadfast in prime time.
TELEVISION
NETWORKS
Following the spectacular success of the Euro 2012
Championship broadcast in June, TV3 is set to add
another milestone as AFCON 2013’s official
television broadcaster in the coming year. It will
also continue to focus on effective corporate
branding through social outreach projects such as
Tabung Kemanusiaan Palestin and Kami Endah
(MHI), propelling TV3 as the TV station that serves
the people in every way.
The station further reinforces its brand via on-air
and ground events such as Karnival Jom Heboh.
RADIO OUTDOOR
NETWORKS
TV9
TV9 has the distinction of being not only our
youngest TV station, but also one of our most
successful. Celebrating its sixth anniversary in 2012,
it managed to retain the second spot as the most
watched Malaysian FTA channel, capturing 7.8% of
total viewership, by ensuring that it continues to
appeal to its Young Fresh Mass Malays (YFM)
target audience.
TV9 has kept to its successful formula of catering to
the specific tastes of its target audiences, presenting
them with a variety of reality entertainment, drama
and telemovies as well as a mix of modern religiousthemed
programmes.
One of the most popular new programmes in 2012
was Versus, the reality programme produced in
collaboration with HotFM that pitted five of the
country’s top bands in a musical battle to win the
grand prize of RM200,000. Featuring 6ixth Sense,
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17
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information