2012 Annual Report - Media Prima Berhad

3 SEGMENT INFORMATION
RADIO OUTDOOR
NETWORKS
Management has determined the operating segments based on the reports reviewed by the senior management and
the Board of Directors (chief operating decision-maker) that are used to make strategic decisions.
The chief operating decision-maker considers the business primarily from a product perspective as the activities of
the Group is predominantly domestic based.
The reportable operating segments derive their revenue primarily from commercial television and radio broadcasting,
media advertising, sale of program rights, provision of outdoor advertising space and related production works and
publishing and sale of newspapers.
Other services include on-line media and advertisement, talent management and music recording. The results of
these operations are included in the ‘corporate and others’ column.
The chief operating decision-maker assesses the performance of the operating segments, before its respective tax
charged or tax credits, based on a measure of Earnings Before Interest, Taxation, Depreciation and Amortisation
(“EBITDA”). This measurement basis excludes the effects of non-recurring expenditure from the operating segments
such as writeback or provision for impairment of assets, and when items are a result of isolated, non-recurring
events. The measure also excludes the effects of equity-settled share-based payments and unrealised gains/losses
on financial instruments and excludes depreciation and amortisation of property, plant and equipment given that
these are sunk cost in nature. Since the chief operating decision-maker reviews EBITDA, the share of associates’
profits and the results of discontinued operations are not included in the measure of EBITDA.
The chief operating decision-maker assesses the assets and liabilities of the operations on a Group basis whereby
the TV network, Radio Network, Outdoor Media and Print Media makes up individual segments. Within each
segment, the nature of products and services offered are similar i.e. either in television or radio broadcasting for the
free-to-air (FTA), market outdoor print or media print works. Within each segment, a significant portion of the assets
and operations are based on shared resources basis i.e. centralised Group treasury, procurement, corporate finance,
engineering, information system and other support services. Consequently, no segmental analysis is done.
TELEVISION
NETWORKS
PRINT
CONTENT
CREATION
NEW MEDIA
177
annual
report
2012
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