2012 Annual Report - Media Prima Berhad

LAM SWEE KIM
Group General Manager
Media Prima Digital
Media Prima Berhad
Youth engagement in Media Prima plays
a big role in its strategy where it nurtures
young talent by pairing the right skill set
with the right scope in charting new
areas of opportunities. Being part of the
young team recruited to create
trendsetting new heights, my journey
with Media Prima has given me the
opportunity to work with the industry’s
best talents and this has continuously
driven me to seek and explore new
industry standards.
Even though digital platforms are seen
as a big threat to TV and Print in
audience share dilution and market
fragmentation, the digital team at Media
Prima took this as a challenge. We
embarked on a digital venture currently
known as Media Prima Digital. Every key
media initiative is backed by a
comprehensive digital campaign with
Over-The-Top offerings.
Media Prima Digital is now the number
1 Digital Media Group and has won
numerous awards from local and abroad.
Setting new standards is no longer
about seniority and gender but more
about capability and faith in the new
generation.
DATO’ ZAINUL ARIFIN
BIN MOHAMMED ISA
Chief Operating Officer
Media Prima Digital
Media Prima Berhad
Growing up, music and movies were
major influences. Newspapers and
magazines would bring news of the
latest music or movie releases, and
one would scour record shops for the
latest Dylan or Stones albums, or drop
by cinema lobbies for what was
coming next.
Now, my 12-year-old listens to music,
watch movies or television shows via
web streaming. This significant shift in
media consumption behaviour serves
to remind me that our industry is
constantly evolving.
Yet, just like it was with vinyl, eighttrack,
cassette tape, compact disc or
digital download now, good content
will continue to thrive.
TELEVISION
NETWORKS
SATHIASEELAN
A/L PAUL THURAI
Chief Executive Officer
Radio Networks
Chief Strategy Officer
TV Networks
Media Prima Berhad
RADIO OUTDOOR
NETWORKS
CONTENT
CREATION
When I was 12, the world was
mesmerized by one man’s flair and
brilliance on the field as Diego
Armando Maradona helped Argentina
win the World Cup. The stocky
Argentinian delivered amazing
performance throughout the
tournament and scored one of the
best goal of the century. He showed
persistence and great passion for the
game. Amidst all world class
footballing team, he and Argentina just
took the game a notch higher.
We are also living in such highly
competitive environment. We are
battling every day to be part of our
listener’s life. Therefore we need that
same spirit and flair that Maradona
and team mates had during the
tournament. We need to continue to
push our boundary in person and also
as team. As for radio we continue to
push our convergence with technology
and ensuring a great communal
presence among our listeners. We are
building a greater relationship with
digital natives and also ensuring our
content is compelling and used across
multiple platform. Radio as a platform
needs to mesmerise the audience like
Maradona did and score straight to
our listeners heart and mind.
PRINT
NEW MEDIA
103
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information