2012 Annual Report - Media Prima Berhad

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Education Media Prima Promoting Intelligence, Nurturing Talent and Advocating Responsibility (PINTAR) NST BH 8TV ntv7 Media Prima Radio Networks New Straits Times Newspaper-In-Education (NIE) School Holiday Programme News@Work The Inside Scoop Series School Times NIEXTER Journalism On Campus NiEXUS U-phoria RHB New Straits Times National Spell-It-Right Challenge 2012 English Development Programme Examination Workshops and Seminars Akhbar Dalam Darjah (ADD) Workshops Education Pullouts guru.net.my 8TV Newscaster Camp Super Smart Mandarin Battle Star Season 3 LIVE OUT LOUD (L.O.L) • L.O.L I WANNA SCORE • L.O.L INSPIRASIKU • L.O.L Hangatkan Sekolahku • L.O.L supports School Radio Project Humanitarian TV3 Tabung TV3 Bersamamu, Karnival Jom Heboh’s charity NSTP NSTP Charity Fund Health and Sports TV3 Soccer Kids All Stars (Season 4) Bananana School Attack – Kids TV3 ntv7 Feel Good Run NST CEO and Celebrity Charity Tennis Other Community Initiatives TV3 AND TV9 Uli-Uli Biskut Raya Bersama Julie’s ntv7 Bella Gives Back – Hari Raya Special Golden Awards Workshop 8TV Celebr8ty Char8ty Car Wash Save the Turtles! Showdown StreetFest and Best in The World Bazaar The SHOUT! MOVEMENT TV9 Raudhah Di Hatiku Kita Punya Kambing Golek Kita Punya Rambut Raya NST New Straits Times Session with New Muslims BH Semarak Ramadan Harian Metro Titipan Kasih HARIAN METRO Media Prima Digital Media Prima Radio Networks Gotong-royong at the Pondok Penyayang Raudhah Build a Home Fly FM Book Drive Fly FM Book Drive Hot FM Buka Bonet one FM Adopt a Dog TELEVISION NETWORKS PRINT RADIO OUTDOOR NETWORKS CONTENT CREATION NEW MEDIA 75 annual report 2012 From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information
Media Prima Berhad Corporate Responsibility PROMOTING INTELLIGENCE, NURTURING TALENT & ADVOCATING RESPONSIBILITY (PINTAR) Media Prima continued its contribution to education through the PINTAR programme. PINTAR is a collaborative social responsibility initiative by PINTAR Foundation. It works in collaboration with GLCs and private corporations in Malaysia to foster academic and non-academic excellence particularly for the underserved students nationwide through its school adoption programme. In 2012, we continued our support for two schools; SMK Jelutong and SK Cherating. Our contributions were used to fund various educational activities and provide educational assistance. Projects undertaken included engagement sessions with parents and school teachers, extra tuition classes, motivation courses and cocurricular activities. We are pleased that these efforts have been well received by the schools and students involved. In 2012, the pass rate of students sitting for the Penilaian Menengah Rendah (PMR) examinations for all subjects was above 60%. The percentage of SK Cherating students who achieved 2As and above in the Ujian Penilaian Sekolah Rendah (UPSR) 2012 also increased by almost 18% compared to 2010. Bersamamu In May 2005, TV3 proudly unveiled its steadfast CSR themed signature programme, Bersamamu. This charity programme continues to receive an overwhelming response and has built closer ties with communities. Aired every Wednesday at 9.30pm, it aims to raise public awareness of the beauty of charity. This is part of TV3’s social responsibility initiatives to help ease the burden of underprivileged people. During each programme, TV3 highlights the difficulties faced by some people. It encourages viewers to donate money and join related charity drives. Although the Bersamamu programme for 2012 concluded on 30 May, the ‘Tabung Bersamamu’ continues to receive public contributions to help the Bersamamu families. Tabung TV3, Special Purpose and TV3 Bersamamu Funds In 2001, Tabung TV3 was established to encourage the public’s ongoing participation in and contribution to on-theground activities and other charitable events. This fund benefits the society’s needy and less fortunate. Tabung TV3’s selection and assessment process is guided by examining a broad spectrum of community needs including the disabled; disadvantaged; victims of catastrophes or natural disasters; those with social or health problems; war victims; and festive goodwill such as Hari Raya Puasa, Chinese New Year, Deepavali and Christmas. TV3 Bersamamu Fund was established in 2005 to encourage participation and contribution from the public through the onair programme, Bersamamu. It also covers on-the-ground related activities. The Fund is intended for use in a one-time campaign for a specific duration. Donations help supply the target group with humanitarian aid such as medical supplies, food suppliers and basic essentials. Raudhah Di Hatiku TV9’s Raudhah di Hatiku is an on ground event held at various mosques with an objective to change public perception of mosque as not merely an institution of worship, but also serves as a community hub. The idea was conceptualised in 2011, with the genuine intention of reaching the hearts of TV9’s viewers through community based activities. Due to overwhelming and positive responses, Raudhah di Hatiku is now an annual event on TV9’s calendar. In its second year (2012), Raudhah di Hatiku attracted more than 30,000 visitors! TV9 has explored three mosques that are situated at urban and affluent residential areas, to further alter the preconceptions that religious content are only followed by the rural audiences. Raudhah di Hatiku has proven that religious content is followed by all types of people, including in inner-city centers with higher standards of living. 76 annual report 2012
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2012 Annual Report
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MALAYSIA’S LEADING FULLY INTEGRAT
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WHAT’S INSIDE OUR PERFORMANCE 54
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DATUK JOHAN BIN JAAFFAR Chairman TE
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These are the new “realities” t
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RADIO OUTDOOR NETWORKS But we remai
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We also garnered many other awards
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DATO’ AMRIN BIN AWALUDDIN Group M
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As a ‘consumer company’ we are
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TV3 Since inception in June 1984 as
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Meanwhile, ntv7’s ground activiti
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BH The year was significant for Ber
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After the station’s official Face
Page 28: AWARD-WINNING PORTALS AND MALAYSIA
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Page 61 and 62: Media Prima Berhad Statement of Val
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Page 66 and 67: REVENUE For the financial year (FY)
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Page 74 and 75: ENGAGEMENT WITH CUSTOMERS Karnival
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Media Prima Berhad Statement on Ris
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Media Prima Berhad Audit Committee
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Media Prima Berhad Risk Management
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Financial Statements TELEVISION NET
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Media Prima Berhad Directors’ Rep
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Media Prima Berhad Statements of Co
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Media Prima Berhad Statements of Fi
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Media Prima Berhad Consolidated Sta
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Media Prima Berhad Statement of Cha
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Media Prima Berhad Summary of Signi
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Media Prima Berhad Notes to the Fin
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Media Prima Berhad Statement by Dir
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Media Prima Berhad Independent Audi
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Media Prima Berhad Analysis of Shar
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Media Prima Berhad Analysis of Warr
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Media Prima Berhad Analysis of Warr
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Media Prima Berhad List of Properti
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Media Prima Berhad Corporate Inform
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Media Prima Berhad Notice of Annual
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Media Prima Berhad Notice of Annual
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Media Prima Berhad Financial Calend
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STAMP MEDIA PRIMA BERHAD C/O REGIST
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MEDIA PRIMA BERHAD (532975 A) SRI P
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