2012 Annual Report - Media Prima Berhad

MALAYSIA’S
LEADING FULLY
INTEGRATED
MEDIA COMPANY
Audience satisfaction is paramount to ensure the success of our multi-platform media business
and having the best tools in assessing program performance and content quality is what enables
Media Prima Berhad to continuously set the trend. Getting to know what matters most to our
audience – how they spend their time consuming media content, what time of day and how long
do they stay glued to their television screens and other lifestyle choices – remain the focus of
how audience research is conducted in order to produce top-rated content for our television
channels; TV3, ntv7, 8TV and TV9.
It is Media Prima Berhad’s strategy to drive viewers to the station and ratings being the guide to
managing and scheduling our programs. Take the case of top rated music awards show the
Anugerah Juara Lagu which combines a whole package of success with the right theme, choice of
hosts, production treatment, originality and freshness of the content. In other words, good
content comprises 50 percent of the formula for success.