2012 Annual Report - Media Prima Berhad

Live Out Loud (L.O.L)
Live Out Loud (L.O.L) is the main community responsibility
initiative for Media Prima Radio Networks which commenced
in 2010. Spreading its wings to cover most aspects of
education, this year’s L.O.L organised various activities to
meet its objectives from primary school to colleges. Various
L.O.L programmes hosted by the Media Prima Radio
Networks include L.O.L I Wanna Score, L.O.L Inspirasiku,
L.O.L Hangatkan Sekolahku and L.O.L Supports.
Fly FM Book Drive
In support of literacy, Fly FM and E-curve held a special
book drive to encourage the public to donate used books
and unused reading materials to the children of Home for
Children, Jagaan Amal Kanak-Kanak Praise Emmanuel
(PECH), Rumah K.I.D.S and House of Joy. The public
donated from 3 December 2012 until the event date,
15 December 2012. Fly FM announcers mingled with the
children at the Ecurve and helped tell the classic tale, Little
Red Riding Hood. The uprising star, Diandra Aljunaidi,
made a special appearance. On 22 December 2012, almost
800 books and other reading materials were collected and
divided equally across the four homes.
Build a Home
30 volunteers from Media Prima Digital, Human Resources
and Finance travelled to Kedah to help construct a new
home for a fellow colleague (Soleh), whose family home
was partially burnt down. Soleh’s family received RM11,000
in cash from Media Prima Group and Media Prima Digital
employees for building materials, household items, clothing
and school items for his younger siblings.
‘Jom Balik Kampung’ with Tonton
Tonton sponsored three buses to selected destinations,
namely Johor Bahru, Kota Bharu and Alor Setar, in
conjunction with Hari Raya Aidilfitri celebrations. The ‘Jom
Balik Kampung’ bus rides were open to the public and
interested members were required to register their details
on Tonton’s Facebook page to reserve their seats.
Lam Swee Kim, Group General Manager of Media Prima
Digital flagged off all three buses on 17 August 2012 and
the launch was aired on Malaysia Hari Ini, Wanita Hari Ini,
Buletin Utama, ntv7 News and Berita TV9.
Untukmu Palestin
TV3 collaborated with Primeworks Studios to give a mini
charity concert ‘Untukmu Palestin’ in support of thousands
of victims of Israel’s armies in Palestine. This mini concert is
a good platform to invite corporate members and the public
to make donatations directly to a special fund, ‘Tabung
Kemanusiaan Palestin Media Prima Berhad’. The charity
programme was broadcast live from Studio Sri Pentas 2,
Plaza Alam Sentral Shah Alam beginning on 29 November
2012. The programme showcases a line of local artists
including Faizal Tahir, Aizat, Raihan Group, Hafiz Hamidun,
Noh Salleh (Hujan), Tomok and Misha Omar.
Gotong-royong at the Pondok Penyayang Raudhah
The Gotong-Royong at Pondok Penyayang Raudhah was
organised by the Media Prima Digital (Gua and Tonton) on
14 April 2012. The selected home was founded by veteran
actor Ustaz Mokhtaruddin with Ustazah Syarifah Dahiyyah,
his wife and several other volunteer instructors. The home
has 42 orphaned, neglected and abandoned children which
received basic financial aid from the MP of the Gombak
constituancy.
Primeworks Studios supported this project by providing
volunteers to attend the clean-up day and collecting
donations of stationery, dry food ingredients and other
basic necessities for the children. 100 volunteers from
Media Prima Digital, the Grand Brilliance team, Primeworks
Studios and the Engineering Students Society of UiTM
Shah Alam participated in the cleaning-up and refurbishment.
Lunch was sponsored by KFC and Nasi Ambeng Sdn Bhd
for all volunteers and residents of the home.
In June 2012, Media Prima Digital conducted a charity sale
of new and used clothing, donated by staff and raised
RM700. The funds collected were used to purchase new
mattresses and pillows for the home, which were delivered
on 11 July 2012.
79
annual
report
2012
From Our Perspective Who We Are Our Strategy & Achievements Our Performance Our Responsibility Our Leadership Corporate Governance The Financials Additional Information