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Chaosophy - autonomous learning

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as a way of accounting for this eroticization of the limits, at least in<br />

its contemporary evolution.<br />

The development of productive forces in industrialized societies<br />

(it is true both for capitalism and bureaucratic socialism) involves an<br />

increasing liberation of the energy of desire. The capitalist system<br />

does not function simply by putting a flux of slaves to work. It<br />

depends on modelling individuals according to its preferences and,<br />

for this purpose, to propose and impose models of desire: it puts<br />

models of childhood, fatherhood, motherhood, and love in circulation.<br />

It launches these models the same way the automobile industry<br />

launches a new line of cars. The important thing is that these<br />

models always remain compatible with the axiomatic of capital: the<br />

object of love should always be an exclusive object participating in<br />

the system of private ownership. The fundamental equation is:<br />

enjoyment possession. Individuals are modelled to adapt, like a<br />

cog, to the capitalist machine. At the heart of their desire and in the<br />

exercise of their pleasure, they have to find private ownership. They<br />

have to invest it with ideality: "production for production's sake."<br />

They can only desire the objects that the market production proposes<br />

to them; they must not only submit to the hierarchy, but even more,<br />

love it as such. To conjure up the dangers of class struggle, capitalism<br />

has tried hard to introduce a bourgeois owner into the heart of each<br />

worker. It is the prerequisite of his integration. Traditional models<br />

that attached the worker to his job, to his quarter, to his moral<br />

values, indeed to his religion (even if it be socialism) have all collapsed.<br />

The paternalistic model of the boss is no longer compatible with<br />

production, no more than that of the paterfamilias with the education<br />

of children. One now needs a deterritorialized worker, someone<br />

who does not freeze into professional experience, but who follows<br />

the progress of technology, indeed, who develops a certain creativity,<br />

a certain participation. Moreover, one needs a consumer who adapts<br />

to the evolution of the market.<br />

.I 237

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