Engineering

2.2 Management report on the Group Consolidated results of operations
2.2 Management report on the Group Consolidated results of operations
In the reporting reporting year the Americas
accounted for 21% of of sales, and rising.
Employees by region in %
On September 30, 2011
Germany
Other EU
The number of employees at continuing operations at September 30, 2011 was up by 2,449 or 1.5% to
168,560. A large number of new jobs were created in the new steel making and processing plants in Brazil
and the USA. The Materials Services, Elevator Technology and Components Technology business areas also
recruited new employees, Steel Europe and Marine Systems reduced their workforces, mainly on account of
restructuring measures and disposals.
Sales markets and marketing
The EU region remained the main sales market for ThyssenKrupp in 2010/2011 with a share of 62% of
sales, of which more than half related to Germany (33 percentage points) and the other EU countries (29
percentage points). Our customers in the Americas accounted for 21% of sales, with the USA our most
important sales market there. While the Asia/Pacific region still accounted for a relatively low sales share of
11%, its importance grows from year to year.
Sales by region in million €
18
38
2006/2007 2007/2008 2008/2009 2009/2010 2010/2011
66
Other countries
Asia/Pacific
Americas
Change
in %
Germany 18,545 19,161 13,031 13,933 16,153 16
Other EU 16,198 16,677 12,142 12,485 14,272 14
Americas 10,218 9,706 7,858 8,266 10,476 27
Asia/Pacific 4,146 4,852 4,341 5,013 5,618 12
Other countries 2,616 3,030 3,191 2,924 2,573 (12)
Total 51,723 53,426 40,563 42,621 49,092 15
Marketing for international customers
We sell most of our materials and technology products to industry. This is also reflected in our marketing. To
meet the specific requirements of these customers, we provide intensive communications, technical
information and individual advice. On our markets we aim to achieve quality leadership, and this involves a
strong focus on services. The Group’s standard corporate design makes clear that our operating Group
companies belong to ThyssenKrupp. However, in terms of marketing they operate independently within the
Group strategy so that they can respond quickly to market changes and new customer requirements.
26
4
14