Engineering

Management report on the Group
2.3 Management report on the Group Results of operations of the business areas
Steel Americas Americas has started up up almost
all its facilities.
Steel Americas
Steel Americas in figures
72 | 73
2009/2010 2010/2011 Change in %
Order intake million € 69 1,293 ++
Sales million € 68 1,139 ++
EBIT million € (600) (3,145) – –
EBIT margin % — — —
Adjusted EBIT million € (600) (1,071) (79)
Adjusted EBIT margin % — — —
Employees (Sept. 30) 3,319 4,060 22
With its steelmaking and processing plants in Brazil and the USA the Steel Americas business area is
tapping into the North American market for premium flat steel products.
Steel Americas order intake Steel Americas EBIT
in million €, quarter on quarter rate of change in million €, quarter on quarter rate of change
Q1 0 Q1
Q2 —
23 Q2
Q3 + 4 % 24 Q3
Q4 (8)% 22 Q4
2009/2010
Q1 + 282 % 84 Q1
Q2 + 219 % 268 Q2
Q3 + 88 % 504 Q3
Q4 (13)% 437 Q4
2010/2011
2009/2010
2010/2011
(71)
(79)
(130)
(320)
(378)
(319)
(190)
Operations begun
The Steel Americas business area ramped up its plants and began operations in the past fiscal year. Almost
all of the facilities are in operation. As the ramp-up progressed we continuously expanded and optimized the
spectrum of premium flat steel products. The quality of our premium steel grades is meeting with a strong
response from our North American customers. The customer base currently mainly comprises steel service
centers, the appliance industry and the tube sector.
Due to the ramp-up of production, orders and sales increased strongly in the course of 2010/2011. Order
intake reached €1,293 million, sales €1,139 million. In total, 1.2 million tons of flat steel were sold on the
North American market and first sales of hot dip galvanized sheet were also made.
(11)%
(65)%
– –
(18)%
+ 16 %
+ 40 %
– –
(2,258)