Engineering
Engineering
Engineering
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Management report on the Group<br />
2.3 2.3 Management Management report on on on the Group Results of of operations of operations of of the of the the business areas<br />
areas<br />
Results of operations<br />
of the business areas<br />
The Group’s operations are organized in eight business areas. As at<br />
September 30, 2011 Stainless Global is classified as a discontinued<br />
operation. All business areas contributed to the rise in orders and<br />
sales in the reporting year, and apart from Steel Americas all<br />
continuing operations generated a positive EBIT contribution.<br />
Steel Steel Europe’s Europe’s sales sales increased increased by by by 19% 19% to to to<br />
almost almost €13 €13 billion billion in in in 2010/2011.<br />
2010/2011.<br />
Steel Europe<br />
Steel Europe in in figures<br />
70 71 | 71<br />
2009/2010 2010/2011 Change in in %<br />
Order intake million € € 10,986 12,344 12 12<br />
Sales million € € 10,770 12,814 19 19<br />
EBIT million € € 731 1,133 55 55<br />
EBIT margin % 6.8 8.8 —<br />
Adjusted EBIT million € € 731 1,133 55 55<br />
Adjusted EBIT margin % 6.8 8.8 —<br />
Employees (Sept. 30) 34,711 28,843 (17)<br />
The Steel Europe business area combines the Group’s flat carbon steel activities, mainly in in the European<br />
market. Its Its high-quality flat products are supplied to to customers in in the auto industry and other steel-using<br />
sectors. The range also includes products for attractive specialist markets such as as the packaging industry.<br />
Higher volumes and selling prices<br />
Steel Europe profited from a robust steel market over large parts of of 2010/2011. Order volumes at at<br />
12.5 million tons were 2% up from the already high prior-year level. However the extremely strong demand<br />
in in the 1st half of of the reporting year weakened from the spring, partly due to to the stock cycle. With prices<br />
higher due to to increased costs, the value of of orders received rose by by 12% to to €12.3 billion.<br />
Sales of of the business area increased by by 19% to to €12.8 billion. Shipments were 8% higher than the prior year<br />
at at 13.0 million tons, and selling prices were increased step by by step as as further rises in in raw material costs<br />
were passed through to to customers with a time lag. Thanks to to strong auto sector activity, shipments to to<br />
automotive customers expanded significantly. Prices under new contracts were adapted in in line with raw<br />
material costs. The business area likewise achieved higher volumes and prices with a large portion of of other<br />
industrial customers and steel service centers. Sales of of medium-wide strip, heavy plate and tailored blanks<br />
also grew strongly. Sales of of tinplate also increased. This was due to to higher selling prices; shipments have<br />
deteriorated recently. Selling prices for oriented electrical steel came under considerable pressure, but<br />
business in in non-oriented electrical steel was more positive.