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Management report on the Group<br />

2.3 2.3 Management Management report on on on the Group Results of of operations of operations of of the of the the business areas<br />

areas<br />

Results of operations<br />

of the business areas<br />

The Group’s operations are organized in eight business areas. As at<br />

September 30, 2011 Stainless Global is classified as a discontinued<br />

operation. All business areas contributed to the rise in orders and<br />

sales in the reporting year, and apart from Steel Americas all<br />

continuing operations generated a positive EBIT contribution.<br />

Steel Steel Europe’s Europe’s sales sales increased increased by by by 19% 19% to to to<br />

almost almost €13 €13 billion billion in in in 2010/2011.<br />

2010/2011.<br />

Steel Europe<br />

Steel Europe in in figures<br />

70 71 | 71<br />

2009/2010 2010/2011 Change in in %<br />

Order intake million € € 10,986 12,344 12 12<br />

Sales million € € 10,770 12,814 19 19<br />

EBIT million € € 731 1,133 55 55<br />

EBIT margin % 6.8 8.8 —<br />

Adjusted EBIT million € € 731 1,133 55 55<br />

Adjusted EBIT margin % 6.8 8.8 —<br />

Employees (Sept. 30) 34,711 28,843 (17)<br />

The Steel Europe business area combines the Group’s flat carbon steel activities, mainly in in the European<br />

market. Its Its high-quality flat products are supplied to to customers in in the auto industry and other steel-using<br />

sectors. The range also includes products for attractive specialist markets such as as the packaging industry.<br />

Higher volumes and selling prices<br />

Steel Europe profited from a robust steel market over large parts of of 2010/2011. Order volumes at at<br />

12.5 million tons were 2% up from the already high prior-year level. However the extremely strong demand<br />

in in the 1st half of of the reporting year weakened from the spring, partly due to to the stock cycle. With prices<br />

higher due to to increased costs, the value of of orders received rose by by 12% to to €12.3 billion.<br />

Sales of of the business area increased by by 19% to to €12.8 billion. Shipments were 8% higher than the prior year<br />

at at 13.0 million tons, and selling prices were increased step by by step as as further rises in in raw material costs<br />

were passed through to to customers with a time lag. Thanks to to strong auto sector activity, shipments to to<br />

automotive customers expanded significantly. Prices under new contracts were adapted in in line with raw<br />

material costs. The business area likewise achieved higher volumes and prices with a large portion of of other<br />

industrial customers and steel service centers. Sales of of medium-wide strip, heavy plate and tailored blanks<br />

also grew strongly. Sales of of tinplate also increased. This was due to to higher selling prices; shipments have<br />

deteriorated recently. Selling prices for oriented electrical steel came under considerable pressure, but<br />

business in in non-oriented electrical steel was more positive.

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