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A Critical Conversation on Climate Change ... - Green Choices

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less<strong>on</strong>s unlearned 183Segments of theBaku-Ceyhanpipeline awaitassembly.increases in sustainable energy investment’. 430 It claims to be able todo this by ‘exceed[ing] the envir<strong>on</strong>mental standards demanded by themarket regulator and governments’, which it admits are unsatisfactory.Forestry and fossil fuel projects are excluded and projects musttry to ‘prove’ <strong>on</strong>ce again that they are not ‘business as usual’ and thatthey have ‘sustainable development’ benefits.Of course, Gold Standard credits cost more. But, it’s argued, theyhelp buyers avoid dodgy products.Sounds perfect. Has the idea worked?No. Why should it? It can’t change the market fundamentals. Theunderlying dilemma remains: the harder you try to make your offsetproject have a positive l<strong>on</strong>g-term impact <strong>on</strong> climate, the more it willprice itself out of the market. You can’t have it both ways – good,

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