Bibliographic Reference- BUAINAIN, A M.; CARVALHO, S. M.P. Propriedade intelectual em um mundo globalizado. Trabalho apresentado na WIPOInternational Conference on Intellectual Property Trade, Technological Innovation and Compettiveness, Rio de Janeiro, junho/2000.- CASTELO BRANCO, R.; VIEIRA, A.C.P. Patentes e biotecnologia aceleram o crescimento da agricultura brasileira. In:Parcerias Estratégicas/Centro de Gestão de Estudos Estratégicos. vol.1.n.1. Brasília: Ministério da Ciência e Tecnologia,2008. P. 43-99.- FUNDAÇÃO SISTEMA ESTADUAL DE ANÁLISE DE DADOS (SEADE). Atlas Seade da Economia Paulista – 2006. Disponívelem: . Acesso: 25 maio 2009. _________. Resultados dos indicadores empresariais de inovação tecnológica da pesquisa daatividade econômica paulista. Pesquisa da Atividade Econômica Paulista (Paep) - 2001. Disponível em: . Acesso: maio2009- IPEA, IBGE, NESUR (IE – UNICAMP) – Caracterização e Tendências da Rede Urbana do Brasil. Ed. UNICAMP, Campinas,SP, 1999- IPT – Instituto de pesquisas tecnológicas do estado de São Paulo. Agenda de competitividade para a economia paulista.São Paulo: 2º ed., 2007.- LOTUFO, R.A. A institucionalização de Núcleos de Inovação Tecnológica e a experiência da Inova Unicamp. In: Transferênciade Tecnologia: estratégias para estruturação e gestão de núcleos de inovação tecnológica. Campinas: Komedi, 2009.p. 41-73.- PACHECO, C.; CRUZ, C. Campinas: Vocações Regionais.2004- STEINER, J. E., CASSIM, M. B., ROBAZZI, A. C. - Parques Tecnológicos: Ambientes de Inovação. Instituto de EstudosAvançados da USP, arquivo PDF, sem data. Disponível em: www.iea.usp.br/artigos. acesso em: jan/2010.- SALLES-FILHO, S. L. M. et al. Domínio de Ciência e Tecnologia do Parque Tecnológico da RMC. Versão para discussão30-12-2204. Mimeo, 2004.- VEDOVELLO, C. Aspectos Relevantes de Parques Tecnológicos e Incubadoras de Empresas. REVISTA DO BNDES, RIODE JANEIRO, V. 7, N. 14, P. 273-300, DEZ. 2000, pg. 24.- FUNDAÇÃO SEADE. Estrutura Econômica da Região Metropolitana de Campinas, Relatório Maio de 2006, arquivo pdf inhttp://www.agemcamp.sp.gov.br/modules.php?name=Content&pa=showpage&pid=42, de 03/12/2006.- VIEIRA, A.C.P.; BUAINAIN, A.M. Propriedade intelectual, biotecnologia e proteção de cultivares no âmbito agropecuário. In:Biotecnologia e recursos genéticos: desafios e oportunidades para o Brasil. Campinas: Unicamp/Finep, 2004. p.389-412.Madrid, October 20, 21 & 22 - 201050
O-106The multiple historical hermeneutics of ideology of the counters and analystsof information systems from the point of view of postmodern capitalism,Sabato's Triangle and Triple Helix as a strategy for encouraging innovationMarly Cavalcanti, Centro Paula Souza, São Paolo, BrazilThe main objective of this paper is to elucidate the multiple connotations that exist in ideology in modern capitalist society. Soin this sense, a quick overview of the thoughts of Mannheim, Edgar Morin, Althusser, Marx and Dobb is performed. Accountantsand analysts, information systems must understand that a vision of these major ideologies will assist to better negotiate withtheir peers. In other words, they can better understand this as a competitive advantage in the global economy and lead theircompanies to obtain better rates of profitability, productivity and profitability, which is the desire of shareholders owners. Withthis in mind, we analyzed the impact of the thoughts of Karl Mannheim, Oskar Lange, Karl Marx, Maurice Dobb, Edgar Morin,all to be able to elucidate clearly and objectively the main ideas that the accountants and analysts information systems candominate with their ideologies and professional practice various capitalist countries which are England, Germany, United Statesof America and several others, including actors were different and severe bouts of high-risk management. The important thing tonote is that the crises have shaken the belief in the consolidation of capitalism worldwide. In the postmodern age is crucial, theargument of "Triple Helix" as a reference to model the environment as a professional. The "blades" are formed by the regulatorysector of government, the sector of professional bodies and universities, laboratories and research centers. More comprehensivethan "Sabato Triangle", the argument of the "Triple Helix" proposes, in general, the actors of the innovation system roles are notrigid, it is proposed that they are also prepared to take the lead in actions aimed at achieving technological innovation, hencethe importance in these environments of intense synergy among social actors in order to strengthen the proposition of technologicalinnovations for the sector of management, will be analyzed by factor analysis of the cities of São Paulo, Brazil, where accountantsand systems analysts play a crucial role in corporate governance.First-region strongly attracted to the capital of the State of Sao Paulo, with high standards of governance set up by accountantsand systems analysts1.Itu, 2.Jundiaí, 3.Sorocaba, 4.Atibaia, 5.Itapetininga, 6.Porto Feliz, 7.Bragança Paulista, 8.Campinas, 9.Piracicaba, 10.SãoRoque, 11.Tietê, 12.Piracaia, 13.Cabreúva, 14.Indaiatuba,15.Santa Bárbara, 16.São Pedro, 17.Salto, 18.Rio das Pedras,19.Laranjal, 20.Americana.Second-region largely agricultural area, strong influence of accountants, small influence of analysts in the governance system21.Mogi-Mirim, 22.Franca, 23.Lindóia, 24.Batatais, 25.Casa Branca, 26.Amparo, 27.Itapira, 28.S.João da Boa Vista, 29.SerraNegra, 30.São Simão, 31.Cajuru, 32.Socorro, 33.Ribeirão Preto, 34.Mococa, 35.Igarapava, 36.Patrocínio Paulista, 37.Mogi-Guaçu, 38.Ituverava, 39.S.J.do Rio Preto, 40.Sertãozinho, 41.Cravinhos, 42.Orlândia, 43.S.Joaquim da Barra, 44.Morro Agudo,45.Serra Azul, 46.Águas da Prata, 47.Pontal.Third-region region highly developed in industry, commerce and services, with growth of the performance of systems analysts ingovernance48.Araraquara, 49.Limeira, 50.Rio Claro, 51.São Carlos, 52.Descalvado, 53.Pirassununga,54.Jaboticabal, 55.Araras, 56.Barretos,57.Santa Rita, 58.Bebedouro, 59.Porto Ferreira,60.Monte Azul, 61.Guairá, 62.Itirapina.Fourth region-developing region, there is little influence of meters or systems analysts in governance63.Brotas, 64.Jaú, 65.Dois Córregos, 66.Ribeirão Bonito, 67.Ibitinga, 68.Bariri, 69.Itápolis,70.Bocaina, 71.Pederneiras,72.Taquaritinga, 73.Nova Europa, 74.Dourado, 75.Boa, Esperança, 76.Matão, 77.Barra Bonita, 78.Santa Adélia, 79.Catanduva,80.Novo Horizonte,81.Mirassol, 82.Pindorama.Fifth region formed by very different cities on your profile and underdeveloped corporate governance83.Bauru, 84.Piratininga, 85.Penápolis, 86.Pirajuí, 87.Lins, 88.Avaí, 89.Araçatuba, 90.Birigui, 91.Promissão, 92.Avanhandava,93.Cafelândia, 94.Garça, 95.Marília, 96.Andradina, 97.Tupã, 98.Pereira Barreto.Sixth region- Little development in the area of governance, little influence of professional accounting, not noticed the influenceof systems analysts99.Botucatu, 100.Lençóis, 101.Avaré, 102.Santa Cruz do Rio Pardo, 103.Bofete, 104.Piraju, 105.São Manoel, 106.Itatinga,107.S.Pedro do Turvo, 108.Agudos, 109.Salto Grande, 110.Assis, 111.Cerqueira César, 112.Ourinhos, 113.Palmital, 114.PresidentePrudente, 115.Chavantes, 116.Cândido Mota, 117 .Presidente Venceslau, 118.Regente Feijó.Seventh-region region late, no notion of governance in human resources.119.Itapeva, 120.Capão Bonito, 121.Itaporanga, 122.Iporanga, 123.S. Miguel Arcanjo, 124.Itararé, 125.Ribeira, 126.ApiaíMadrid, October 20, 21 & 22 - 201051
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