Table of Contents 6 2012 OVATION Awards Winning Entries
6. 2012 OVATION Awards Winning Entries - IABC/Toronto
6. 2012 OVATION Awards Winning Entries - IABC/Toronto
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Implementation/Challenges<br />
This project faced four major challenges …<br />
Weather: An outdoor event planner’s greatest fear materialized with a rain forecast for the event date.<br />
With a 50 per cent chance <strong>of</strong> rain, an emergency meeting was called the day before to discuss a<br />
notification process for making the rain call – which would have every component moved indoors. At 6<br />
a.m., a bold decision was made to proceed outdoors despite the drizzle. The main stage is covered and it<br />
was very important for us to showcase as much <strong>of</strong> the new venue as possible. Fortunately, the MSCbranded<br />
umbrellas, which were produced as swag for our guests, could be put into action for the<br />
audience and participants. Rain ponchos were also provided and canopies were erected over the<br />
speakers’ podium and key areas. Participants and attendees took the weather in stride for the opening<br />
ceremony, but the lunch‐time celebration had to be moved indoors when the rain persisted.<br />
Logistics and Timing: Scheduling representatives from all levels <strong>of</strong> government was logistically<br />
challenging and time‐consuming due to conflicting schedules, plus a federal and provincial election in<br />
the project time period. Four months before the event, the original date had to be changed due to<br />
unavailability <strong>of</strong> a key participant. Those impacted by the date change had to be replaced. In the end, a<br />
regular Council day suited City councillors and the majority <strong>of</strong> stakeholders; a special pardon from<br />
Caucus was arranged for federal MP representation; and the province appointed a provincial Minister to<br />
replace an absent MPP.<br />
Resources: The event was co‐ordinated and managed by the same two staff responsible for 12 other<br />
<strong>of</strong>ficial openings <strong>of</strong> City infrastructure projects within a four month period. This required a juggling <strong>of</strong><br />
projects and priorities as two new indoor pools were <strong>of</strong>ficially opened four days before the MCS event<br />
and six more outdoor pools were opened two weeks following. The other events were streamlined as<br />
much as possible, and organizers worked the required overtime and called in volunteer resources to get<br />
the job done.<br />
Untried Venue: Construction on the new stage had just been completed and it had never been utilized<br />
before. Furniture for locations throughout the Square was still being delivered the day before the<br />
opening and a brand new sound and lighting system had to be tested and synched with Rogers TV. It<br />
was important to stay calm and put in extra hours until the site was physically and technically ready to<br />
stage this special event.<br />
All these challenges were overcome with trust between team members, commitment to their roles and<br />
support from the City’s senior leadership team. In the end, all program elements, including live<br />
streaming, were executed with precision.<br />
The event budget was sufficient and used effectively. The City saved money on printing and postage by<br />
using evites instead <strong>of</strong> formal printed invitations traditionally used by municipalities. Use <strong>of</strong> a corporate<br />
sponsor for food and beverage components, saved the City at least $25,000 in overall ISF <strong>of</strong>ficial<br />
opening catering costs.