Table of Contents 6 2012 OVATION Awards Winning Entries

not impact the budget, members of the project team offered to bake cupcakes and purchase coffee with
their own money and to offer a “Cupcake Coffee Break” to the winner and their team. By offering the
prize to the winner’s team it reinforced the community culture that we were trying to enable through
myTVO. Pictures from the Cupcake Coffee Break were posted as part of a blog to further build
excitement.
In order to provide a content‐rich experience at launch, we identified various stakeholders throughout
the organization to provide content including Team Blog posts. We also asked the CEO to provide an
initial blog post that outlined why the myTVO project was important to the organization. All content
from the project team asked for user feedback in order to further improve the site.
Implementation and Challenges
The budget for the project was quite minimal. The cost for the Jive license is an ongoing expense, the
upgrade was provided at no cost and all development work was done in‐house. The project had a
budget of $8,000 which included research and training resources.
During the consultation phase of the project a member of our End User Advisory group suggested we
include a widget on the site that would aggregate all TVO content that is produced for public
consumption (not just Twitter and Facebook as was planned) and display it as a feed on the site. We
were very excited about the idea but decided that because of cost, resources and timelines that it was
out of scope for the moment. We continue to evaluate possible ways to implement this idea in the
future.
Discussions around the governance issues of a two‐way communication site were a challenge at times.
Having empirical research to guide us in developing a governance model and being able to articulate
how the business opportunity of the site far outweighed the risks was key to gaining buy‐in for these
new features. At times we heard from people that while they appreciated the importance of the Team
Blogs they didn’t have time to personally contribute. We were clear to point out that Team Blogs did not
have to be time consuming but that they could be as simple as posting a link to an article about an
industry trend. We also were clear to position myTVO and Team Blogs as a tool to increase efficiency
and productivity.
Measurement/Evaluation
Objective 1: To help make TVO a “Great Place to Work” by contributing to a 2% increase in the overall
score on TVO’s Employee Satisfaction Survey.
Evaluation: There is organization‐wide recognition that successful internal communication plays an
important role in staff’s survey responses. While this is a continuous measurement that’s shared over all
parts of the organization, the score went up by 2% year‐over‐year.
Objective 2: Use myTVO as a means to contribute positively to the culture of the organization by having
each department submit a total of 38 blogs per month (each department had a specific target that totals
38 for the entire organization).
Evaluation: The project team considers the Team Blogs to be the hallmark of the myTVO project. As of
December 31, 2011, the Team Blog posts have surpassed targets by 51%.
We’re also utilizing the free metrics provided through the intranet software to evaluate staff
engagement with the site. We’re tracking “active users”, defined as users who log in to myTVO and
“contributing users”, defined as users who participate by creating a blog post, a document, discussion
thread, blog comment or document comment. We’re monitoring progress on these measures and using