Table of Contents 6 2012 OVATION Awards Winning Entries

pro‐active and are out in the cyber world searching for relevant opportunities. The online advertising
click through rate was 0.09%, which is above average for the charity category we occupied.
• Facebook (Target 5,000 Likes): To date, more than 10,600 people have “liked” the Facebook page –
out‐performing other charitable Facebook comparables that have been around much longer than the
“Get Volunteering” page (e.g., Unicef created a page in January of 2008 and they have 8,634 likes; Boys
and Girls Clubs of Canada started on Facebook in January 2010 and have 1,236 likes).
• Media Coverage (Target 2 National Stories, cross‐Canada local coverage): The research launch event
earned stories in three national newspapers and two national television news broadcasts; it also was
covered by five regional radio stations and three regional newspapers. The cross‐Canada campaign
received coverage in 14 online publications, six newspapers, one national magazine, nine radio stations,
and two television broadcasts. The Volunteer Quiz was also featured on the Globeandmail.com website
and received nearly 9,000 unique views in a two‐week period.
Objective 2: To support the charitable and non‐profit sector with tools and resources to help them
better engage and retain today’s volunteers.
Evaluation method and metrics:
Workshop attendance was measured at each campaign stop; a survey was undertaken at the end of the
campaign to gauge how organizations are using the tools, and how they view the leadership of the
campaign partners. Anecdotal feedback about the value of the tools created was also gathered through
communication with organizations across the country.
Results
• Total Workshop Attendance (Target 210 Organizations): During the cross‐Canada workshop tour, the
campaign engaged a total of nearly 500 organizations.
• Voluntary Sector Partnerships (Target Seven): Each workshop featured collaboration with a local
volunteer‐involving organization, for a total of 7 unique partnerships.
• Tools Outreach (Target 1,000 Canadian Organizations): Through direct e‐mail marketing, we were able
to send descriptions of all tools and resources to more than 1,600 voluntary sector contacts, including
links to all tools on the Get Volunteering website. o To date, the two video resources geared toward
organizations (“What does family volunteering look like?” and the employer‐supported volunteering
videos) have received more than 800 views combined on YouTube
• Anecdotal feedback: Many volunteer centres and organizations routinely use our tools (e.g., Centre
d’action bénévole de Québec, Volunteer Action Centre of Kitchener‐Waterloo, and many more.) To
date, the Volunteer Quiz has received more than 21,400 page views.