Table of Contents 6 2012 OVATION Awards Winning Entries

In addition, in 2011, Barrick faced serious human rights challenges at its operations in Papua New
Guinea and Tanzania, and needed a credible forum where it could give its perspective and explain how
the company was responding. Beyond Borders was that forum.
Finally, while it has always been possible to download Beyond Borders from Barrick’s website, the
magazine needed to develop an online presence to reach a broader audience. To address this need, a
Beyond Borders website was created in late 2010 and a strategy was devised to heighten the magazine’s
visibility among Barrick’s followers on Twitter, Facebook and Linkedin.
Intended Audience
Our target audiences include:
Representatives of local, regional and national governments of Barrick’s 11 host countries,
including the Canadian government, the Canadian International Development Agency, the
Export Development Corporation and the Department of Foreign Affairs and International
Trade.
Indigenous communities, such as the Wiradjuri of Australia and Western Shoshone in Nevada.
Shareholders and the investment community, including socially responsible investment groups.
Non‐governmental organizations and not‐for‐profit organizations, such as World Vision, America
Solidaria, the Nature Conservancy, and many others.
National regulators and international bodies, such as the International Monetary Fund.
Mining associations, such as World Gold Council and International Council on Mining and
Metals.
Academic institutions, suppliers and the media.
The secondary audience is Barrick employees worldwide. Most employees work at one of our 26
operating mines or nine projects around the world, while others work at regional or head offices
in Toronto, Salt Lake City, Santiago, Perth, and Dar es Salaam. As with stakeholders, employees
want to know that Barrick is an ethical company that behaves responsibly and lives up to its
commitment to make a positive difference in the areas it operates.
Goals/Objectives
To produce a visually appealing, well‐written magazine that helps maintain and build Barrick’s
reputation by providing in‐depth information to stakeholders about the company’s social and
environmental performance.
To provide Barrick’s perspective on key challenges facing the company in a candid, transparent
manner, and explain the actions being implemented to confront those challenges.
To build an online presence for Beyond Borders that leverages the growing base of Barrick
followers on social networking sites while continuing to expand the magazine’s print circulation.
Solution Overview
We have adopted a cross‐functional approach to the production of Beyond Borders. Specifically,
before commencing work on each issue, the CSR Communications team meets with Regional
Communications and Community Relations colleagues, as well as the Government Affairs,
Environment, Safety and Health departments at the corporate and regional levels to define
themes of interest to stakeholders and additional content for each issue.