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Table of Contents 6 2012 OVATION Awards Winning Entries

6. 2012 OVATION Awards Winning Entries - IABC/Toronto

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Alzheimer Society <strong>of</strong> Hamilton Halton: volunteers. Volunteers played an important role in ensuring the<br />

overall success <strong>of</strong> the event. They assembled player gift bags, kept time at games and managed onsite<br />

registration and other logistical tasks during the tournament and banquets.<br />

This was very much a team effort – making use <strong>of</strong> everyone’s contacts, resources and volunteers<br />

allowed us to keep costs low, provide top notch facilities and entertainment (e.g., comedian Jessica<br />

Holmes, sports broadcaster Joe Bowen, and whole slate <strong>of</strong> celebrity NHL alumni).<br />

6. Measurement / Evaluation<br />

Docs on Ice helped establish new and enhanced existing physician networks, community liaisons and<br />

Objective<br />

Sponsorship from at least<br />

four local companies<br />

Measurement<br />

36 sponsors covered half <strong>of</strong> the total cost <strong>of</strong> the tournament<br />

A well attended tournament<br />

(at least 50 teams registered<br />

‐ 500 physicians)<br />

Recruitment <strong>of</strong> at least 20<br />

high school students as<br />

volunteers<br />

<br />

<br />

<br />

Over 900 doctors and interns from across Ontario participated<br />

Over 40 volunteers<br />

More than 13 articles in the local media, one TV and radio spot, mention on<br />

Hockey Night in Canada (A2)<br />

At least four articles in the<br />

local media and one TV spot<br />

Achievement <strong>of</strong> fund raising<br />

goals for the Alzheimer<br />

Society <strong>of</strong> Hamilton Halton.<br />

Other:<br />

overall good will.<br />

A record $150,000 raised; the resource centre opened Jan 25, <strong>2012</strong> (Link 1)<br />

94% ranked the event and program guide “good” or “fantastic”. “An amazing<br />

event. Excellent organization. The best Docs on Ice <strong>of</strong> all‐time.” (A3) (A6)<br />

In Halton Region’s Service Optimization Tracking Survey <strong>2012</strong> (IPSOS Reid)<br />

satisfaction with Halton’s Physician Recruitment program among Halton<br />

residents increased to 74 per cent in 2011 from 68 per cent in 2010<br />

23 full time permanent family physicians were recruited to Halton in 2011<br />

There are two sides to physician recruitment – recruitment <strong>of</strong> new physicians and retention <strong>of</strong><br />

physicians already practising in Halton. The tournament addressed both. Visiting teams were definitely<br />

impressed with all Halton had to <strong>of</strong>fer. Halton’s own physician teams, and the community as a whole,<br />

were able to take pride in the knowledge that Docs on Ice Oakville 2011 set a new standard <strong>of</strong><br />

excellence for the tournament. Participating doctors and medical students had only good things to say.<br />

Our hope is they remain ambassadors, continuing to spread the world about all Halton has to <strong>of</strong>fer.

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