Table of Contents 6 2012 OVATION Awards Winning Entries

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Award of Merit Title of Entry: Rimmel: A Bird's Eye View of London Entrants: Stephanie Engel, Heather Hopkins, Kylee Berensci, Lauren Baswick, Linda Andross, Pat McNamara Entrant Company: APEX Public Relations Award of Merit Title of Entry: Whales Tohora Exhibition Ceremonial Launch Entrants: Anna Relyea, Christine Crosbie, Ellen Flowers Entrant Company: Ontario Science Centre Special Events with budget greater than $50K up to $100K Award of Excellence Title of Entry: Subaru Brings Sexy Back To The AutoShow Entrants: Martine Levy, James Loftus, Greg Vallentin Entrant Company: DDB Public Relations View Entry View Entry Award of Excellence Title of Entry: Official “Ground Breaking” Launch for Ripley’s Aquarium of Canada Entrants: Daniel Tisch APR, Roanne Argyle, Debra Chan, Misty Meeks, Sarbjit Kaur, Caroline De Silva, Carmela Antolino Entrant Company: Argyle Communications Award of Merit Title of Entry: iDAPT: unveiling a new era in rehabilitation science Entrants: Todd Leach, Carolyn Lovas, Melissa McDermott, Nicole Bodnar, Geoff Koehler, Erica DiMaio, Alex Radkewycz, Lea Zeltserman, Gehna Singh, Gillian Howard, Christian Cote Entrant Company: Toronto Rehab ‐ University Health Network Special Events with budget greater than $100K Award of Excellence Title of Entry: 100 Years of Women's Health Entrants: Jodi Salem, Teresa Mostert, Jenny Cheadle, Sherri Appell, Janice Nathanson. Entrant of Company: Women's College Hospital View Entry Award of Excellence Title of Entry: Norton Cyber Safety Expo Entrants: Julie Rusciolelli, Paula Morrison, Candi Jeronimo, Natasha Dos Santos, Nicole Cayer and Elana Ziluk Entrant of Company: MAVERICK PR Issues Management and Crisis Communications Programs whose objectives, strategies and tactics address trends, issues and/or stakeholder attitudes which may have a significant positive or negative impact on the organization. Examples: programs or projects surrounding such issues as labour relations, mergers/acquisitions, crises, change management, the environment or public policy.
Award of Merit Title of Entry: Creating Canada's Ultimate Authority in Sports: Canadian Tire Corp.'s Acquisition of The Forzani Gro Entrants: Canadian Tire Corporate Affairs Team; Fleishman‐Hillard Financial Communications Team Entrant Company: Canadian Tire Corp. Employee, Member or HR Communication Targeted primarily to internal employee or member audiences, entries in this category should be programs that create awareness and influence opinion and/or behavioural change, or focus on management communication, ethics, morale, internal culture or change management. Examples: any type of internal communications program, project or campaign (employee benefits, health and welfare, compensation), or member/employee recruitment or retention campaigns. Award of Excellence Title of Entry: Stick It To The Flu Entrants: Dave Bourne, Cindy Woods, Teresa McCormack Entrant Company: The Scarborough Hospital Award of Excellence Title of Entry: Meridian Announces Amalgamation with Desjardins Credit Union Entrants: Scott Windsor, Andra Chinapen, Tina Fera‐Parisi, Diane Medeiros, Elissa Smitten Entrant Company: Meridian Award of Merit Title of Entry: Discover Barrick Lunchtime Information Sessions Entrants: Janet Wile, Henry Dang, Evelyn Yallen, Julie Winget Entrant Company: Barrick Gold Corporation View Entry View Entry View Entry Award of Merit Title of Entry: The Revitalization of Pre‐Retirement Member Presentations Entrants: Diane Smith, Carlene Quildon, Jordan Simard, Robert Stuart, Brittney Ashley, Derek Dobson Entrant Company: CAAT Pension Plan Award of Merit Title of Entry: Communicating a contribution increase to pension plan members Entrants: Diane Smith, Linda Wooding, Robert Stuart, Carlene Quildon, John Cappelletti ABC, Jordan Simard, Derek Dobson Entrant Company: CAAT Pension Plan Strategic Management Process Methodologies and process that enhance or determine effectiveness of an organization’s strategic direction, idea generation, business or service delivery processes, market position, communication audits and plans. This may include communication and/or brand and culture audits, employee and market research, competitive benchmarking and audience analysis. It can also include training programs that enhance communication within an organization or among key audiences.
Page 2 and 3: Table of Contents 4. A Message from
Page 4 and 5: A Message from the IABC/Toronto Pre
Page 6 and 7: 2012 OVATION Awards Gala Sponsors W
Page 8 and 9: Media Relations with budget up to $
Page 10 and 11: Entrants: Judy Lewis, Tara McCarthy
Page 12 and 13: Award of Merit Title of Entry: McDo
Page 16 and 17: Award of Merit Title of Entrant: Ci
Page 18 and 19: Award of Merit Title of Entry: RECO
Page 20 and 21: Award of Excellence Title of Entry:
Page 22 and 23: over fifty years of successes as a
Page 24 and 25: 5. Use social media as a conduit fo
Page 26 and 27: hosting a variety of fundraising ev
Page 28 and 29: “The world recognizes the Nike lo
Page 30 and 31: generate widespread awareness of th
Page 32 and 33: In addition to pre‐campaign consu
Page 34 and 35: OVATION Awards Winning Entry Commun
Page 36 and 37: • Volunteer Quiz (What’s your V
Page 38 and 39: even a one‐day delay in the appro
Page 40 and 41: Measurement/Evaluation of Outcomes
Page 42 and 43: Complicating the situation was the
Page 44 and 45: Develop a comprehensive news packag
Page 48 and 49: To resonate with the target audienc
Page 52 and 53: Implementation: MSL Canada executed
Page 54 and 55: generally about current events and
Page 56 and 57: and consumer attention in an authen
Page 58 and 59: stations). UPS wanted to reach both
Page 60 and 61: leading up to UPS’s peak day ‐
Page 62 and 63: 3. Goals and Objectives: The progra
Page 64 and 65:
See: Work Sample 8 ‐ SBUX40 ‐ O
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would influence the target, tone an
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Issued four press releases at key i
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For the media relations component o
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Excited by fashions and news trends
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5. Implementation and Challenges: W
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INTENDED AUDIENCE/STAKEHOLDERS The
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TFC identified key major English pr
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• CEO Road Tour: TFC secured 26 m
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In Quebec, a lack of education exis
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According to a recent survey commis
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• Car owners, homeowners and rent
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know that they were covered by thei
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OVATION Awards Winning Entry Commun
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Indigo’s public relations team pr
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durability. Because cork flooring o
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offers both infinite design possibi
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In August 2010, Valerie Pringle tra
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Council Meetings and social media a
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Measurement/Evaluation We relied he
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lieu of a conventional media launch
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secured notable interior design exp
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Challenges Budget The budget presen
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practicing in Halton, Ontario and a
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4. Use website and social media to
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The occasion offered attendees the
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IMPLEMENTATION AND CHALLENGES The o
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too Sexy,” further driving traffi
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d) Being She: The Culture of Women
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two additional WCH events in the la
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esult would be necessary to become
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oyalty‐free stock art. The centra
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Solutions Overview: In 2005, Meridi
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ensure new employees were not inund
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very busy jobs that make taking tim
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Challenges: The guest presenters ar
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Additionally, FH recommended that t
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Company/Brand Mention: 100 percent;
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Goals/Objectives To bring environme
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Implementation and Challenges As a
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these issues: phasing out coal, hig
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exposure. 7 Data released by the On
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1. Educate adult target audiences i
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Budget Resource Quantity/Effort/Cos
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Ontario are facing the same crisis
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produced and printed in‐house at
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features available and to embrace t
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not impact the budget, members of t
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o Incorporate a user‐friendly con
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Sun Life and High Road partnered to
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3. Deepen engagement with potential
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Secondary Audience: MaRS partner an
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Objective 5: Quantitative objective
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In addition, in 2011, Barrick faced
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o Barrick Tanzania/Zambia 6,700 o B
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We include special inserts in selec
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success stories in Issue 1 alone)
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• People‐oriented vs. regulatio
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It was determined that given other
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udget allocated to YouTube promotio
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But most importantly, we surpassed
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Specific demographics can be drille
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• Oakville hosted first‐ever Na
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Through extensive consultation with
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RESULTS October 2011 officially mar
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years. He is a former president of
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The Executive Roundtable, a profess
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with Holocaust Education Week. Tova
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uilding and leading global teams ac
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Judy Lewis Co‐Founder and Executi
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and is now a freelance writer and e
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Daniel Tisch, APR President and CEO
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2011/2012 IABC/Toronto Board of Dir
Page 240 and 241:
Steven Mills Senior Relationship Ma
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