Table of Contents 6 2012 OVATION Awards Winning Entries

Ongoing themes of importance include CSR initiatives involving the environment, water
management, education and infrastructure development in communities near Barrick
operations. More recent themes of interest include protecting human rights, support for
Aboriginal communities and evaluating the economic impact of Barrick’s operations, both locally
and nationally. We produced at least one major feature stories on all of these topics in 2011.
In 2011, Barrick encountered serious human rights challenges at operations in Papua New
Guinea and Tanzania. These crises required a comprehensive response and follow‐up from the
company that had to be communicated to stakeholders in an effective and timely manner.
Beyond Borders was one of the company’s key communication conduits, publishing several
feature stories that provided Barrick’s perspective and up‐to‐date information about actions
being implemented to address the challenges. This effort required close collaboration with
senior company leaders in Papua New Guinea, Tanzania, and at corporate headquarters in
Toronto.
To broaden the magazine’s reach and develop an online presence, we created a standalone
Beyond Borders website in late 2010, allowing users to access the latest issue of the magazine,
as well as archived copies of every Beyond Borders story ever published.
By providing online access to the magazine, Barrick is able to present its point of view to a whole
new audience of stakeholders who use the Internet as their primary source of information. In
addition, the magazine’s editorial team can use the website to post stories between issues, and
when necessary, respond in a timely manner to misinformation about Barrick – a key
considerations in a wired world where anti‐mining groups make frequent use of the Internet to
target Barrick.
To ensure maximum exposure for Beyond Borders, each new issue is publicized via press release
and, internally, through a feature story on Barrick’s intranet page.
To increase exposure of Beyond Borders online, we implemented a Google advertising campaign
for the magazine.
A new practice instituted in 2011 is to send story headlines to Barrick followers on Twitter,
Facebook and Linkedin when a new edition of Beyond Borders is published. Specifically, the
company sends one headline per day to Barrick followers to maximize exposure for each article
in the new issue.
Content is written in a fact‐based, credible way and accompanied by vivid images that help bring
stories to life. The approach is straightforward and professional, in tune with our responsible
mining approach.
In 2011, we added a new staff member to the CSR Communications team whose primary duty is
to oversee the research, writing, design, printing and mailing of Beyond Borders.
We liaise with Regional Communications and Community Relations teams to update and expand
the Beyond Borders print distribution list. In 2011, Barrick’s acquisition of Equinox Minerals
resulted in the addition of 1,500 new recipients of the magazine.
Because many Barrick employees work in remote areas, we implemented home delivery of
Beyond Borders in 2011 in certain regions, such as Australia and North America, to ensure
employees have access to the magazine.
Barrick has major operations and CSR programs in South America and the Dominican Republic,
making a Spanish language edition of Beyond Borders essential. The Spanish edition is translated
and printed in Santiago, Chile, and distributed to stakeholders in Chile, Peru, Argentina and the
Dominican Republic.
The current print run is 19,000 English copies and 5,000 Spanish copies.
o Mail to External Stakeholders 3,100