Table of Contents 6 2012 OVATION Awards Winning Entries
6. 2012 OVATION Awards Winning Entries - IABC/Toronto
6. 2012 OVATION Awards Winning Entries - IABC/Toronto
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On November 3, 2010, media, select guests and key influencers were invited by the Science Centre to<br />
attend a traditional Māori dawn ceremony led by Elders from New Zealand. Chief Bryan LaForme from<br />
the Mississaugas <strong>of</strong> the New Credit First Nation, Felicity Buchanan, New Zealand Deputy High<br />
Commissioner, Michelle Hippolite, Kaihautu (co‐leader), Museum <strong>of</strong> New Zealand Te Papa Tongarewa<br />
and Lesley Lewis, CEO, Ontario Science Centre were on‐site to take part in and contribute to the<br />
ceremony and blessing. Special guests from Toronto’s New Zealand community were invited to<br />
participate in this celebration <strong>of</strong> their culture. Mark Cohon, Chair <strong>of</strong> the Board <strong>of</strong> Trustees <strong>of</strong> the Ontario<br />
Science Centre, Laura Albanese, MPP and Parliamentary Assistant to the Ministry <strong>of</strong> Culture also<br />
participated.<br />
In keeping with the tradition <strong>of</strong> the blessing <strong>of</strong> the exhibition, we needed to re‐create a symbolic handover<br />
<strong>of</strong> the exhibition and its artifacts from the Māori people to the Chief <strong>of</strong> the Mississaugas <strong>of</strong> the New<br />
Credit First Nation, in essence, a coming together <strong>of</strong> two cultures. To create a dignified atmosphere, the<br />
communications team directed the Canadian representatives to enter the Science Centre at the back <strong>of</strong><br />
the building and wait just outside <strong>of</strong> the exhibition hall to greet the New Zealand delegation. The New<br />
Zealand guests entered through the front <strong>of</strong> the building and were led down through the Science Centre<br />
to meet Chief LaForme and the Canadian delegation. This served two purposes. First, it enabled us to<br />
create an atmosphere <strong>of</strong> anticipation and welcome. Second, the procession from the front <strong>of</strong> the<br />
Science Centre, down into the exhibition hall afforded enough time for the Kaumātua to prepare<br />
themselves spiritually for the blessing and the ceremony that was about to take place.<br />
Once the New Zealanders arrived in the exhibition hall, they were greeted by the Canadian delegation<br />
and the formal rituals began. In all, over 150 people representing Canada and New Zealand participated.<br />
To underline the significance <strong>of</strong> Māori traditions relating to whales, the Elders and Chief LaForme then<br />
led the participants into the exhibition, passing under a reproduction <strong>of</strong> a Māori wharenui (meeting<br />
house). The Elders were clothed in traditional cloaks – helping to further illustrate the strong spiritual<br />
and traditional ties the Māori have with whales and whale artifacts.<br />
As the group made its way through the exhibition, prayers and blessings were recited – this infused the<br />
importance <strong>of</strong> the tradition and the significance <strong>of</strong> the entire ceremony into the atmosphere, creating a<br />
serene mood. Singing plays an important role in Māori culture. In respect <strong>of</strong> that tradition, a hymn<br />
(Morning Has Broken) was sung by a Science Centre host to end the ritual.<br />
The presentation was concluded with speeches and, most noteworthy, hongi (pressing <strong>of</strong> noses),<br />
between the Elders and Chief LaForme and other special guests. The hongi is a customary Māori<br />
greeting in New Zealand, comparable to a formal handshake in Western culture. It is performed at major<br />
ceremonies and helps set the tone for a positive encounter. Through the exchange <strong>of</strong> this special<br />
greeting, one is no longer deemed a visitor, but rather one <strong>of</strong> the people <strong>of</strong> the land.<br />
Following the formal remarks, the entire proceedings were brought to a close with the sharing <strong>of</strong> a<br />
meal, Parakuihi, in this case a breakfast <strong>of</strong> fresh fruit, pastries and pikelets, a traditional New Zealand<br />
pancake. By partaking in this informal process, the sacredness <strong>of</strong> the morning was concluded. Guests<br />
were then treated to a performance by the Mississaugas <strong>of</strong> the New Credit Manitou Singers.