Table of Contents 6 2012 OVATION Awards Winning Entries

and is now a freelance writer and editor. She provides professional, stress‐free writing, editing and
communications consulting services that help clients meet their business goals, budgets and deadlines.
With a particular passion for developing white papers that demonstrate unique and compelling
perspectives, Michela also creates engaging and effective website content that helps readers find what
they’re looking for quickly, and crafts marketing copy, press releases, articles and brochures that are
clear, persuasive and entertaining. Michela’s clients include professional and financial services firms, and
small‐ to medium‐sized businesses across various industries. She regularly volunteers with
IABC/Toronto, as well as the Green Party of Canada and she helps other people learn about writing well
through her blog, How to Write a Great Story (http://www.mpasquali.com/blog/).
Anna Relyea, BA, MA
Director, Strategic Communications
Ontario Science Centre
IABC Canada East Region, Communications Director
Anna Relyea was a business journalist before starting her diverse career in public relations and
corporate communications more than 20 years ago. She contributed to successful PR agency campaigns
in the travel and aerospace sectors before setting up the communications department at National Trust
and developing communications programs at CIBC. Anna progressed to Heinz Canada where she spent
seven years working on many aspects of corporate image building, marketing communications, media
and government relations, issues management and crisis communications. Now Director, Strategic
Communications, at the Ontario Science Centre Anna is leading a strategic communications program to
advance the centre’s image and profile in the marketplace. She earned her B.A. and M.A. as well as a
Certificate in Public Relations Procedures from the University of Toronto. Anna is an active member of
the International Association of Business Communicators (IABC) and is a member of the board of IABC’s
Canada East Region.
Roberta Resnick, ABC, APR, BC, IABC Fellow
Principal
Roberta Resnick and Associates
Bobbie Resnick gained her experience in public relations, starting in 1957, with Zurich Insurance
Company and Morton International (salt and chemicals) of Chicago; sales communications with
SmithKline Pharmaceuticals in Philadelphia; and between 1972 and 1985, all aspects of corporate and
targeted communication for Libby’s and Nestlé of Canada in Toronto. An independent consultant in
Toronto for the past 27 years, she has specialized in HR communication of employee policies and
procedures and employee handbooks/managers’ guideline manuals ‐‐in addition to marketing/sales
materials ‐‐ for organizations in such diverse fields as chemical and industrial production, health care,
consumer package goods, the financial industry, computers and transportation. During those years, she
also presented communication skills seminars for professional groups and client organizations and
taught employee and marketing communication, among other subjects, in Corporate
Communications/Public Relations programs for IABC International and at Seneca and Centennial
colleges and Ryerson University. Now semi‐retired, she continues to accept specific communication
projects and provide consulting services to existing and new clients; maintain contact with long‐time
clients, IABC colleagues and former students who have become long‐time friends. She also attends local
IABC networking events and helps whenever and wherever an extra judging/evaluation/input/opinion
“body” is needed.