Table of Contents 6 2012 OVATION Awards Winning Entries

We include special inserts in selected issues. In 2011, Issue 1 contained a hard copy insert of the safety
newsletter, Courageous News, which saluted safety award winners across the company. Issue 4 included
an insert celebrating Photo Contest finalists and winners. These inserts are very popular based on the
comments received in the year‐end newsletter readership survey.
We leverage the intranet to promote the issue; for example, there were 1,824 views of the story with
links to Issue 4. We also post all issues to the intranet as an archive and for the convenience of those
who prefer to read Barrick News online.
Newsletter improvements implemented in 2011 include:
• For the final issue of 2010, we tested a switch from an uncoated to a lightly coated paper stock. This
greatly improved the visual appeal and photo quality. We adopted this for all issues in 2011.
• Employee recognition is an important goal of Barrick News. In 2011, Barrick introduced an expanded
awards program, “Barrick Excellence Awards,” for achievement in Safety and Health, Continuous
Improvement, Security, Environment and Corporate Social Responsibility. We used this as the theme for
the first issue of the year, running 12 pages of stories on award winners and their achievements. This
greatly improved our focus on recognizing employee achievements. Issue 3 included a focus on winners
of Finance Excellence awards presented in June.
• Two years ago, we began printing the Swahili edition in Dar es Salaam, Tanzania. This is less expensive
than shipping printed newsletters, and also supports the company’s efforts to provide local economic
development. Following that success, in 2011, we moved printing of our Spanish editions to South
America with oversight by our regional colleagues. This eliminated delays encountered with Customs
when shipping newsletters across borders. It also provides local economic stimulus.
• At remote mine sites, it is difficult to ensure thorough distribution of the newsletter to all employees.
Two years ago, we implemented home mailing to all employees in North America. This has been very
successful, and enables employees’ families to read about the company’s commitment to safety, social
responsibility, and other activities. In 2011, we introduced home mailing to all sites in Australia, ensuring
better distribution to employees in that region.
• In 2011, we added a staff member in Internal Communications, providing added capacity. This allowed
us to allocate time to work more closely with regional communicators in advance of the newsletter
deadlines to improve quality and ensure stories are better aligned with editorial direction. This has
improved on‐time delivery of better quality material from the business regions, and has improved their
engagement in the process.
Implementation and Challenges
Budget
• Print quantities are 16,000 English, 3,500 Swahili and 5,000 Spanish. The cost to produce each issue
varies with the number of pages (usually 24‐28 pages) and any inserts. Average cost per issue in 2011
was $15,000 for design and layout of English, Spanish and Swahili versions; $8,500 for translation, and
$29,000 for printing. Packaging and postage is $11,000 for home mailing to 4,841 employees in North
America and 2,337 in Australia.
Resources
• The global newsletter requires extensive time from the Internal Communications team members:
• Janet Wile, Director Internal Communications – 25% of time in 2011, including planning, research,
writing, editing, review of layouts, approvals