Table of Contents 6 2012 OVATION Awards Winning Entries

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Website monitoring shows there were 44,500 visits to the Beyond Borders website between March
2011 and January 2012. As indicated, before the website was created, the only way to obtain an
electronic copy of the magazine was to download it from Barrick’s website. In 2010, Beyond Borders
was downloaded 5,500 times, underscoring the significant increase in readership that the
standalone website is generating.
We implemented a Google advertising campaign for the August and September editions that
brought 3,611 additional visitors to the magazine’s website. The click‐through on our ad was 3%,
(i.e. three people in 100 clicked on the ad), above the 2% average for Google ads. We will advertise
all future issues on Google.
o The print circulation of the magazine climbed to 24,000 in 2011, up from 15,000 at the end of 2010.
The increase primarily reflects the addition of stakeholders and Barrick employees in Lumwana, plus
home delivery to employees in Australia and North America.
Social Networking
o Every Beyond Borders story is now exposed to Barrick’s 16,000‐plus followers on LinkedIn, 7,000‐
plus followers on Facebook and 5,000‐plus followers on Twitter. In addition to increasing the
magazine’s exposure, sending out individual story headlines often catapults the stories to the top of
Barrick‐related searches on Google. As well, it often pushes misinformation about Barrick produced
by anti‐mining groups down on Google search lists, reducing the visibility of these posts.
Republished Articles
o Articles from Beyond Borders continue to either be picked up by other publications, such as the
Canadian Mining Journal, or flagged by online CSR sites, such as 3BL Media.
Feedback about Beyond Borders
o “I’d like to commend Barrick for its Beyond Borders publication. The magazine has been a
valuable tool informing Nevadans about Barrick and its commitment to the communities in
which it operates.” Tim Crowley, President, Nevada Mining Association
o “As a professional journalist and editor of a national trade magazine, I must compliment
Barrick Gold for its Beyond Borders publication. It is a well designed, well written and
credible magazine that reflects the quality of the projects undertaken by Barrick. Highquality
photographs further enhance the magazine and give readers the impression they
are at the site of the projects being featured.” Russ Noble, Editor, Canadian Mining
Journal
o “This is a great acknowledgment of the excellent work that we are doing around the world,
which is also beautifully communicated in publications like Beyond Borders.” Barrick CEO
Aaron Regent commenting after the company received IR Magazine’s award for Best CSR
Practices
o “Beyond Borders takes corporate social responsibility to a new level of public
reporting. Barrick doesn’t avoid the hard issues; it takes them on with a candour that is
admirable and refreshing. By the time you’ve read the magazine, a reader can truly
visualize the places where Barrick works, the people the company works with, the
challenges it faces and how it is addressing them.” Pierre Gratton, President and CEO of
the Mining Association of Canada
Conclusion
After four years, Beyond Borders has become a substantial print publication with a strong Internet
presence. It has expanded in length, keeping pace with the growth of Barrick’s CSR program and
stakeholder expectations for more information and transparency. Beyond Borders also served as a the
primary communications conduit for Barrick when the company faced serious human rights challenges
in Papua New Guinea and Tanzania, allowing the company to give stakeholders its perspective and
provide an update on actions being implemented to confront the challenges.